1. 2.5 | Brainstorm Marketable Coverage

2. STEP 1 – LEARN As a class, discuss the survey results from earlier in the week. View this presentation to learn about how to make a book that everyone will rave about.

3. . SURVEY RESULTS Who are the people that are buying our yearbook traditionally? What do they like? Who is not buying our book? What don’t they like? How can we cover events and people so that the yearbook appeals to all grade levels and demographics within our school?

4. . CONSIDER THIS AD This is it. This is what matters. The experience of a product. How it makes someone feel. When you start by imagining What that might be like, You step back. You think. Who will this help? Will it make life better? Does this deserve to exist? Read the first two stanzas of this ad. What message do they convey to their consumers? How do the ideas apply to the work you are doing on the yearbook? Apple, Inc.

5. . MARKETABLE COVERAGE Your readers want to be included in the book. Your readers want to know what they are spending their money on. Your readers want a product that is high-quality, reflects their lives and feels different than last year. Theme can help you do all of this.

6. . REPEAT AND REFLECT Good themes inspire coverage in two ways: –Repetition (of theme words or synonyms) –Reflection (of the concept in angles of coverage) The key to product recognition lies in repeating and reflecting the concept and related ideas. –The theme should be repeated inside the book and reflected in our marketing.

7. . REPEAT AND REFLECT - COVER COVER Grand Blanc High School [MI]

8. . REPEAT AND REFLECT - ENDSHEETS ENDSHEET Grand Blanc High School [MI]

9. . MARKETABLE COVERAGE SOCIAL MEDIA CAMPAIGN Grand Blanc High School [MI]

10. . MARKETABLE COVERAGE SOCIAL MEDIA CAMPAIGN Grand Blanc High School [MI]

11. . MARKETABLE COVERAGE SOCIAL MEDIA CAMPAIGN Grand Blanc High School [MI]

12. . MARKETABLE COVERAGE SOCIAL MEDIA CAMPAIGN Grand Blanc High School [MI]

13. . INCLUSIVE COVERAGE SPECIAL THEME PAGES Grand Blanc High School [MI]

14. . MARKETABLE COVERAGE SPECIAL THEME PAGES UPDATES Grand Blanc High School [MI]

15. . THE FINISHED PRODUCT SPECIAL THEME PAGES UPDATES Grand Blanc High School [MI]

16. MARKETABLE COVERAGE PERSONALITY FEATURES Grand Blanc High School [MI]

17. THE FINISHED PRODUCT PERSONALITY FEATURES Grand Blanc High School [MI]

18. THEME-BASED COVERAGE PAGE MODULES Grand Blanc High School [MI]

19. MARKETABLE COVERAGE COVERAGE ON THE COVER Grand Blanc High School [MI]

20. MARKETABLE COVERAGE COVERAGE ON SOCIAL MEDIA AND FOR THE BOOK Grand Blanc High School [MI]

21. MARKETABLE COVERAGE INCLUDING THE CONSUMER Grand Blanc High School [MI]

22. MARKETABLE COVERAGE COVER Round Rock High School [TX]

23. THEME-BASED COVERAGE PAGES AND PAGE MODULES Round Rock High School [TX]

24. MARKETABLE COVERAGE COVER Glenbrook South High School [IL]

25. THEME-BASED COVERAGE PAGES AND PAGE MODULES Glenbrook South High School [IL]

26. MARKETABLE COVERAGE COVER Plano East High School [TX]

27. THEME-BASED COVERAGE PAGES AND PAGE MODULES Plano East High School [TX]

28. STEP 1 - LEARN First – Second Third STEP 2 - PRACTICE Complete Handout 2.5 – Brainstorming Marketable Coverage to generate ideas for your own book. You will be using these ideas next week as you learn more about theme.