1. Financial Leadership in Uncertain Times Restore Confidence, Regain Trust, Rebuild Wealth

2. Agenda for Today The Need for Leadership Financial Leadership Framework –Restore Confidence –Regain Trust –Rebuild Wealth The Road to Recovery

3. The Need for Leadership Reduction in wealth/loss of confidence Uncertainty around jobs/retirement angst Money Markets or mattresses Financial Leadership

4. “…global recession is about to produce blood in the streets ‘civil wars’ and toppled governments.” - Niall Ferguson “We are in the worst financial crisis since the Great Depression.” - President Barack Obama “This is an economic Pearl Harbor.” - Warren Buffett Financial Leadership

5. Emotional Impacts Financial Leadership

6. Equity Fund Investor vs. S&P 500 -50.00% -40.00% -30.00% -20.00% -10.00% 0.00% 10.00% 20.00% 1.87%8.35% 20 Years 1989 - 2008 - 41.63% - 37.72% 2008 Equity fund investor S&P 500 Financial Leadership

7. Lack of Leadership = Do It Yourself Investing Loss of confidence in traditional “brokers” 50 - 80% increase in number of discount brokerage accounts opened Lower fees make active trading more affordable – exactly what should NOT be happening Financial Leadership

8. Motivation A Framework for Leadership Adopted from Ambrose 1987 SUCCESS + Implementation Expertise Vision + + = Financial Leadership

9. Successful Financial Leadership RESTORE Confidence REGAIN Trust REBUILD Wealth Motivation Vision Expertise Implementation Financial Leadership

10. Restoring Confidence Restore Confidence

11. 3 Areas to Focus On Our confidence Confidence of the public/investors in equities and investments Motivation of your clients to move forward with you towards a positive vision of the future Restore Confidence

12. Advisor Confidence Index Source: Rydex Advisor Benchmarking Restore Confidence 33.33 66.67 100 133.33 166.67 February 2007 emergence of the subprime issue 123.88

13. Restore Confidence Source: Rydex Advisor Benchmarking Advisor Confidence Index 100.25 33.33 66.67 133.33 166.67 September 2008 US Fed began to cut federal funds rate

14. Restore Confidence Source: Rydex Advisor Benchmarking Advisor Confidence Index 86.27 33.33 66.67 100 133.33 166.67 March 2008 Dow Jones hit lowest point since October 2006

15. Restore Confidence Source: Rydex Advisor Benchmarking Advisor Confidence Index 33.33 66.67 100 133.33 166.67 October 2008 Emergency Economic Stabilization Act, creation of $700 billion Troubled Assets Relief Program 79.07

16. Restore Confidence Source: Rydex Advisor Benchmarking Advisor Confidence Index 84.76 33.33 66.67 100 133.33 166.67 January 2009 small increase, possibly due to election

17. Advisor Confidence Index 33.33 66.67 133.33 166.67 Restore Confidence Source: Rydex Advisor Benchmarking 93.59 April 2009 highest level since Sept 2008 100

18. Advisor Confidence Index Restore Confidence Source: Rydex Advisor Benchmarking 93.59 97.06 86.27 100 86.9 100.25 115.24 112.5 123.88 106.07 111.89 121.41 108.22 123.97 124.48 129.07 122.06 115.36 111.12 84.76 79.07 75 85 95 105 115 125 135 Jan-04 Apr-04 Jul-04 Oct-04 Jan-05 Apr-05 Jul-05 Oct-05 Jan-06 Apr-06 Jul-06 Oct-06 Jan-07 Apr-07 Jul-07 Oct-07 Jan-08 Apr-08 Jul-08 Oct-08 Jan-09 Apr-09

19. 93.2 84.6 98.6 78.6 72.1 86.9 90.5 80.7 99.399.6 65.8 48.2 82.6 79.6 40 50 60 70 80 90 100 110 Jan-04 Apr-04 Jul-04 Oct-04 Jan-05 Apr-05 Jul-05 Oct-05 Jan-06 Apr-06 Jul-06 Oct-06 Jan-07 Apr-07 Jul-07 Oct-07 Jan-08 Apr-08 Jul-08 Oct-08 Jan-09 Apr-09 Investor Confidence Restore Confidence Source: State Street

20. Staying the course in challenging markets Restore Confidence

21. Growth of the S&P 500 Composite $C, August 1979 to February 2009 Restore Confidence

22. % Gain Index 11.1% S&P 500 Composite Total Return Idx ($ Cdn) 10.0% MSCI World ($ Cdn) 9.7% S&P/TSX Total Return 30 Year Comparison of Major Indices Restore Confidence

23. Index S&P 500 Composite Total Return Idx ($ Cdn) MSCI World ($ Cdn) S&P/TSX Total Return Restore Confidence 30 Year Comparison of Major Indices

24. Major Indices Index S&P 500 Composite Total Return Idx ($ Cdn) MSCI World ($ Cdn) S&P/TSX Total Return Dec-01 Dec-00 Dec-02 Dec-07 Dec-06 Dec-08 Restore Confidence

25. U.S. equities – rolling 10-year compound total returns (1895-current) Restore Confidence Past ten years – worst since 30’s Source: UBS, Tetrem Capital Management

26. Restore Confidence Source: Factset Investor Pessimism is Contrary to Market Performance 14.61% annualized return on the S&P 500 over the next three years 13.95% annualized return on the S&P 500 over the next three years -16.67% annualized return on the S&P 500 over the next three years 0.36% annualized return on the S&P 500 over the next three years ???

27. Advisor Confidence New solutions – TFSA, GMWB Fewer competitive firms You do more than equities Restore Confidence

28. Successful Financial Leadership RESTORE Confidence REGAIN Trust REBUILD Wealth Motivation Vision Expertise Implementation Financial Leadership

29. Source: TrustedAdvisor Associates 2008 Broken Trust Regain Trust

31. Reasons for Failed Sales Source: Heiman Miller, Conceptual Selling 0102030405060 Other No budget No urgency No desire to change No need No Trust Regain Trust

32. The Territory of a Trusted Advisor Source: The Trusted Advisor, by David H. Maister, Charles H. Green, Robert M. Galford Earning Trust Building Relationships Giving Advice Effectively Regain Trust

33. The Trust Equation Trust = C + R + I S Trust = Credibility + Reliability + Intimacy Self-Orientation Source: TrustedAdvisor Associates 2007 Regain Trust

34. Trust Realms Credibility Reliability Intimacy Self-orientation Realm Example Words Actions Emotions Motives I can trust what he says about… I can trust her to… I feel comfortable discussing this… I can trust that he cares about… Component Source: The Trusted Advisor, by David H. Maister, Charles H. Green, Robert M. Galford Regain Trust

35. CRI S Trust = (worthiness) Source: TrustedAdvisor Associates 2007 Regain Trust

36. Ideas to Increase Credibility CRI S Trust = (worthiness) Source: TrustedAdvisor Associates 2007 Regain Trust

37. Ideas to Increase Reliability CR Trust = (worthiness) S I Source: TrustedAdvisor Associates 2007 Regain Trust

38. Ideas to Increase Intimacy CI Trust = (worthiness) S R Source: TrustedAdvisor Associates 2007 Regain Trust

39. Ideas to Decrease Self-Orientation C S Trust = (worthiness) RI Source: TrustedAdvisor Associates 2007 Regain Trust

40. "No one cares how much you know, until they know how much you care" Regain Trust

41. www.ci.com/PD

42. BRAND Overview Presentation Regain Trust

43. www.ci.com/PD

44. Successful Financial Leadership RESTORE Confidence REGAIN Trust REBUILD Wealth Motivation Vision Expertise Implementation Financial Leadership

45. Rebuild Wealth

46. Process not an Event Rebuild Wealth

47. Emotional Maturity Rebuild Wealth

48. Do you have a wealth rebuilding strategy? Rebuild Wealth

49. Wealth Rebuilding Strategy Step four: Provide written recommendations and alternative solutions Step one: Clarify the client’s present situation Step six: Provide periodic review and revision Step two: Identify both financial and personal goals and objectives Step three: Identify financial problems Step five: Implement the right strategy Worry-free Wealth Management

50. Motivation A Framework for Leadership Adopted from Ambrose 1987 SUCCESS + Implementation Expertise Vision + + = Financial Leadership

51. RESTORE Confidence REGAIN Trust REBUILD Wealth Motivation Vision Expertise Implementation Financial Leadership Successful Financial Leadership

52. Thank you All charts and illustrations in this guide are for illustrative purposes only. They are not intended to predict or project investment results. ® CI Investments and the CI Investments design are registered trademarks of CI Investments Inc. ® SunWise is a registered trademark of Sun Life Assurance Company of Canada. Please email pd@ci.com if you have any questions or concerns. pd@ci.com