1. Updating Category Demographics
nielsen answers

2. https://answers.nielsen.com/portal/site
Enter your University account ID
Set your password

3. Analysis Tools Pull down: Homescan - Consumer Insights
Under Brand Insights select
Ad Hoc Base
Request

4. Ad Hoc Base(Request) Database CONS_DATABANK_14342 (Next ) 2. Regions
TOTAL U.S.
Products Characteristics: “Drill down” to find category
DEPARTMENT: Select the broad department
PRODUCT GROUP:
CATEGORY:
Be sure “BRANDS” are correct, then back up to ONLY the CATEGORY level (all brands within are selected).

5. OR Ad Hoc Base(Request)
Database
CONS_DATABANK_1432 (Next )
2. Regions
TOTAL U.S.
Products: Database Items
Use Filter (Search), use short descriptions to find products
Select brands and categories to “Selected Items”

6. Facts ITEM $ (000) DOLLAR SHARE ITEM PENETRATION ITEM $ PER ITEM BUYER
ITEM TRIPS PER ITEM BUYER
ITEM $ PER ITEM TRIP

7. Facts N = RAW BUYERS PURCHASE CYCLE (IN ELAPSED DAYS)
% REPEAT BUYERS (% 2+ TIME BUYERS)
LOYALTY (SHARE OF REQUIREMENTS)
% ITEM $ ON DEAL
% DOLLARS WITH MANUFACTURERS COUPON

8. Analysis Tools Pull down: Homescan - Consumer Insights
Under Brand Insights select
Ad Hoc Demo
Request

9. Ad Hoc Demo (Request) Database CONS_DATABANK_1432 (Next ) 2. Regions
TOTAL U.S.
Products: Database Items
Use Filter (Search), use short descriptions to find products
(Hint: Start searches with “CTL” to get categories with private labels)
Select brands and categories to “Selected Items”

10. Ad Hoc Demo (Continued)
Demo Measure Select “DOLLAR VOLUME INDEX” (and “RAW BUYERS,” to examine respondents—optional)
5. Demographics
Select demographic classifications
Required: TOTAL HOUSEHOLDS
Suggestion: Examine income, education, or lifestage categories which had high indices

11. Ad Hoc Demo (Continued)
6. Periods: Get a range for comparison
Select most recent
(52 WEEKS ENDING 12/29/07)
In a separate request the earliest (for comparison)
(52 WEEKS ENDING 12/27/03)

12. Ad Hoc Demo (Continued)
7 Delivery Options
Change the name to something you’ll recognize from the default (Ad Hoc Demo)
Check the box for notification (sent to uark.edu mailbox)
√ Finish

13. Advisor Personal
When named file is ready (Status), you should be able to select file (e.g. Children’s Pain(wsv)) and it should open in Advisor Personal.
You can attempt to select this prior to receiving your , letting you know it’s available.

14. Making Corrections Under your “Output” window
Use “Resubmit” it will bring up the latest request of the job submitted.
Go to separate steps to make modifications