1. MAY 29 TH, 2014 MARISSA ROSE RESEARCH FOR FUN & PROFIT

2. WHAT IS DEMOGRAPHICS NOW? Search tool Data-gathering tool Information analysis

3. WHY USE IT? I HAVE GOOGLE ALREADY. Accuracy and precision In-depth information Concentrated, not scattered Non-biased Pairs well with other information tools, like Foundation Center & Census.gov

4. ELEMENTS OF DEMOGRAPHICS NOW Basic searching Demographics tab Maps tab Reports tab

5. BASIC SEARCHING Look for a person, business, or individual Keyword search Easiest tool to start with http://www.youtube.com/watch?v=5sjWXqhWH2g &list=UUxB0eCQGtJxxuUSx1VZ4uHg (5:23) http://www.youtube.com/watch?v=5sjWXqhWH2g &list=UUxB0eCQGtJxxuUSx1VZ4uHg

6. DEMOGRAPHICS TAB Search using geography tools and large, pre- quantified groups of demographics data Good tool to master the “Geographies” feature http://www.youtube.com/watch?v=Ghk6iFDLPwc&l ist=UUxB0eCQGtJxxuUSx1VZ4uHg (0:50) http://www.youtube.com/watch?v=Ghk6iFDLPwc&l ist=UUxB0eCQGtJxxuUSx1VZ4uHg

7. MAPS TAB Visual search Customize your results using quantified information, geographies, and drawing tools http://www.youtube.com/watch?v=N- _5k5kl9fs&list=UUxB0eCQGtJxxuUSx1VZ4uHg (1:18) http://www.youtube.com/watch?v=N- _5k5kl9fs&list=UUxB0eCQGtJxxuUSx1VZ4uHg

8. REPORTS TAB Good for on-the-go, last minute data searches Quickly find and download the information you need http://www.youtube.com/watch?v=GXCSGmH2Hrc &list=UUxB0eCQGtJxxuUSx1VZ4uHg (6:36) http://www.youtube.com/watch?v=GXCSGmH2Hrc &list=UUxB0eCQGtJxxuUSx1VZ4uHg

9. EXAMPLES

10. SCENARIO 1: HOLLY HEALTHCARE Holly has just received brand new health coverage under the Affordable Care Act. She comes to you and wants to know how she can find both a cardiologist and a family practice doctor at IU BMH, the hospital which is covered under her new plan. She would also like a map that shows how close this hospital is to her apartment at 2901 N. Elgin St. in Muncie.

11. SCENARIO 2: GARY GRANTWRITER Gary is writing a grant to get new computers for his community center, which serves low-income youth in the South Bend, IN area. He needs data about technology usage/ownership, poverty rates, and income information for both South Bend and St. Joseph County.

12. SCENARIO 3: EDDIE ENTREPRENEUR Eddie wants to move his business from Indianapolis to either Portland, Oregon or Seattle, Washington. He would like income data for both of these cities, an a map of his competitors (he runs a sandwich shop), and finally, and a print-out of market demand for each of these areas.

13. SCENARIO 4: NANCY NEWBIE Nancy has just moved to Muncie and would like to organize a neighborhood block party to get to know her community. She wants to look at map data for her zip code (47304) and also create a mailing list of people in this area to advertise the rummage to. She would like this information e-mailed to her so she can pass it along to her neighborhood president.

14. PRACTICE & QUESTIONS

15. CONTACT ME Marissa Rose mcoon@munpl.org 747-7336