1. Dynamic Creative Optimization
Sizmek HTML5 DCO

2. What is
Dynamic Creative
Optimization?

3. Your client has a thousand products

4. and wants to feature all of them
and wants you to feature all of them
and wants to feature all of them

5. with all possible colour, pricing and feature details
$19,990
$23,850
$14,593
$16,990
with all the possible color, pricing and feature details
$14,593
with all possible colour, pricing and feature details

6. $19,990
$23,850
$14,593
$16,990
all in one ad to reduce production cost, simplify trafficking and speed time to market.
$14,593
all in one ad.

7. Personalise
the experience
using Data

8. Personalisation using Data
To geo-location
To behaviours
To demographics
To site keywords
By ad exposure
By ad engagement
By site visits
Optimize campaign metrics
By engagement
By geo-location
By demographics
Targeting
Retargeting
Optimization
Utilize best of breed vendors (like Tipstone) to pull in Targeting data to start the campaign with the right audience.
Advertiser can then use Retargeting to further push the user down the purchase funnel.
Can also use automatic optimization, A/B testing, user bahavior, etc for get the best RoI.

9. Available Data Targeting Retargeting Optimization
To geo-location
To behaviours
To demographics
To site keywords
By site visits
By ad engagement
By ad exposure
Optimize campaign metrics
By engagement
By geo-location
By demographics
Targeting
Retargeting
Optimization
Tipstone data is a competitive advantage as it allows you to skip much of the initial fine tuning and get the user into the correct audience right from the start. Saves the advertiser time and wasted generic messaging ads in the path to conversion.
To site keywords

10. Venus / Olay / Embrace Sensitive
At this stage you can chose to version your ads using either Excel sheets

11. Venus / Olay / Embrace Sensitive
At this stage you can chose to version your ads using either Excel sheets

12. Venus / Olay / Embrace Sensitive
At this stage you can chose to version your ads using either Excel sheets

13. DCO with HTML5
Why HTML5?

14. Because we need to reach people where they are
$19,990
$23,850
$14,593
$16,990
Because we need to reach people where they are...
$14,593
Because we need to reach people where they are

15. and increasingly that means mobile users
$19,990
$23,850
$14,593
$16,990
and increasingly that means mobile users…
$14,593
and increasingly that means mobile users

16. and other HTML5 enabled devices
$19,990
$23,850
$14,593
$16,990
and other HTML5 enabled devices
$14,593
and other HTML5 enabled devices

17. How to build
Sizmek HTML5 DCO
ads

18. Use any of the tools you would normally build HTML5 projects with

19. Zip your files and upload Workspace.
Take the final files and zip them up to make the Workspace
Zip your files and upload Workspace.

20. Upload to the Sizmek platform to create the Master Ad.
From here the process for management, reporting, trafficking, etc are the exact same as all other Sizmek campaigns. No need to learn new tools or processes.
Your Master Ad is ready.

21. Examples

22. HTML5 DCO

23. HTML5 DCO
Touareg Brand campaign (endframe call to action variation testing)
728x90 (CTA test)
300x250 (CTA test)
300x600 (CTA test)
Scirocco Brand campaign
Jetta Retail campaign
Polo Retail
300x250 (color variant testing)

24. Ad Factory DCO
The HTML5 Ad Factory is a simple to use, codeless HTML5 ad builder to allow for quick development of HTML5 ads/templates. This tool has been upgraded to allow you to turn into a Dynamic Ad with the click of a button.

25. Ad Factory DCO
The HTML5 Ad Factory is a simple to use, codeless HTML5 ad builder to allow for quick development of HTML5 ads/templates. This tool has been upgraded to allow you to turn into a Dynamic Ad with the click of a button.

26. Flash DCO
We have a long history of providing a strong DCO product for use with Flash. Same behavior is now available for HTML5 and Video campaigns. Most every major advertiser in AU has used it to deliver always on campaigns that can be updated without rebuilds, retrafficking and new tags. Easily tied to Tipstone data to personalize the user experience based on demographic data, geo location or site behavior.

27. Flash DCO
We have a long history of providing a strong DCO product for use with Flash. Same behavior is now available for HTML5 and Video campaigns. Most every major advertiser in AU has used it to deliver always on campaigns that can be updated without rebuilds, retrafficking and new tags. Easily tied to Tipstone data to personalize the user experience based on demographic data, geo location or site behavior.

28. Video DCO
Continue the personalization across all of your channels by adding DCO to your video ad campaigns as well.

29. Video DCO
Continue the personalization across all of your channels by adding DCO to your video ad campaigns as well.

30. Versioning your
Sizmek DCO ads

31. Exact same process as with previous Flash DCO (Smart Versioning) campaigns
chose to version your ads using either Excel sheets
At this stage you can chose to version your ads using either Excel sheets

32. chose to version your ads using either Excel sheets
At this stage you can chose to version your ads using either Excel sheets

33. chose to version your ads using either Excel sheets
Simple to assign versions to Tipstone Keyword data under the “Targeting” column.
At this stage you can chose to version your ads using either Excel sheets

34. or using an XML data feed
Exact same process as with previous Flash DCO (Smart Versioning) campaigns
or using an xml data feed
or using an XML data feed

35. or using an XML data feed

36. or using an XML data feed
Simple to assign versions to Tipstone Keyword data under the “Targeting” column.
or using an XML data feed

37. to create as many versions as needed
(Officially supports anything from 1 version up to 500,000)
to create as many versions as needed

38. and get a relevant message to your customer wherever they are.
And get a relevant message to your customers wherever they are.
and get a relevant message to your customer wherever they are.

39. Thank You!