1. Data Management Conference Introducing SQL Server 2008 R2 Mark Linton Director of WW Marketing SQL Server Business Group marklin@microsoft.com

2. Changing times for IT IDC’s Current View IDC’s View a Year Ago Cost control and tough ROI requirements Need for personal productivity in all corporate roles Data management efficiency & BI top-priority projects

3. SQL Server 2008 in the market −Trusted Platform for Mission Critical needs −Better DBA and developer productivity −Business Intelligence for everyone −Low cost, high value business model “The savings from moving from Oracle to SQL Server were so significant: exceeding $500,000 a year and providing an ROI in less than 12 months, that at first the numbers weren’t believed.” Ken Kemker Director of Enterprise Architecture “If you look at Microsoft today, it is an enterprise vendor for mission-critical workloads. I know this because we’re running 10’s of millions of transactions through Microsoft infrastructure every single day. “ Steve Schlonski Vice President of Global Technology Source: IDC W o r l d w i d e D a t a b a s e M a n a g e m e n t S y s t e m s 2 0 0 9 – 2 0 1 3 F o r e c a s t a n d 2 0 0 8 V e n d o r S h a r e s

4. Comprehensive Platform Value Project “Gemini” Excel add-in Report Builder 3.0 SharePoint Publishing Multi-Server Management Master Data Services Project “Gemini” SharePoint add-in Enterprise-level security, scalability StreamInsight - CEP Up to 256 Logical Processors Hyper-V™ Live Migration Support for largest hardware MPP support for 100+ terabyte data warehouses Appliance-like data warehouse on industry standard hardware Project “Madison” Cloud-based relational database Familiar tools & programming model Lower costs, easy to scale

5. Trusted, Scalable Platform Microsoft’s data warehouse scalability strategy Today Fast Track Data Warehouse: appliance-like ease of deployment, scalability and performance for SMP 7 Reference Architectures for scale- up DW on SQL Server 2008 Optimized set of Hardware from key partners – HP, Dell & Bull “Madison” in Q4 Predictable Scale Out through MPP Massive Scale with Low TCO – 100TB+! Integrated with Microsoft BI SQL Server 2008 10TB’s+ Fast Track Data Warehouse 10TB ~ 32TB “Madison” 100TB’s+

6. MSFT CEP Engine Reference data Application Input Adapters Event sources Devices, Sensors Web servers Event stores & Databases Stock tickers & News feeds Output Adapters Event targets Event stores & Databases Pagers & Monitoring devices KPI Dashboards, SharePoint UI Trading stations Platform for key market opportunities Manufacturing: Process monitoring (scheduling, control, inventory) Financial: algorithmic trading, compliance monitoring, fraud detection Web: Click stream analysis,ad-delivery model Utility: Grid monitoring Healthcare: Patient Monitoring Networking: traffic monitoring,security intrusion detection Telecom: Network monitoring Oil and Gas: Geological data analysis, process control Key solution requirements Event driven Low latency processing (< milliseconds) High volume (>100,000 events /second) Correlated events from multiple sources Time interval oriented standing queries Introducing “StreamInsight”

7. Improve IT & Developer Efficiency Control server sprawl with 1 to many server management Single unit of deployment – increase deployment and upgrade efficiency

8. Andrew Fryer IT Pro Evangelist, SQL Server Microsoft UK

9. SQL Azure - Scenarios Departmental Applications Web Applications Data Hubs ISV LOB Applications

10. Easy provisioning and deployment Auto High availability and fault tolerant Self-managing and self- healing Database as a utility with pay as you grow scaling Rely on Business- ready SLAs Enable multi-tenant solutions Manage multiple servers Build cloud-based database solutions on a familiar relational model Build on existing developer skills and familiar Transact-SQL syntax Explore new data application patterns

11. Keith Burns Data Architect, Developer and Platform Evangelism Microsoft UK

12. Comprehensive Platform Value Project “Gemini” Excel add-in Report Builder 3.0 SharePoint Publishing Multi-Server Management Master Data Services Project “Gemini” SharePoint add-in Enterprise-level security, scalability StreamInsight - CEP Up to 256 Logical Processors Hyper-V™ Live Migration Support for largest hardware MPP support for 100+ terabyte data warehouses Appliance-like data warehouse on industry standard hardware Project “Madison” Cloud-based relational database Familiar tools & programming model Lower costs, easy to scale

13. Next Steps

14. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.