1. Persuasive Writing The gentle art of getting what you want, when you want it.

2. State your argument. Example: Chocolate is a healthy snack.

3. Write your outline Introduction - Thesis statement. A thesis statement is an argument that you will prove. Say what it is, and why it is important. Body (middle) Three to five paragraphs – each one has a fact and/or example to support your thesis. Body (continued) One paragraph that gives a reason someone might not believe in your thesis – and why they are wrong Conclusion - restates the thesis.

4. Some helpful tips The next slides give you some ideas on HOW to persuade your reader that YOU are right!

5. Big Names Example: Former U.S. president Bill Clinton thinks that junk food should be taken out of vending machines. Important people or experts can make your argument seem more convincing.

6. Facts, numbers, and information can be very convincing. Example: The average chocolate bar has 280 calories and 30 grams of sugar. That’s not very healthy.

7. Research Example: A recent study found that students who watch TV during the week don’t do as well in school. Using reliable research can help your argument seem important.

8. Getting people to feel happy, sad, or angry can help your argument. Example: Your donation might just get this puppy off the street and into a good home.

9. Try to convince your audience that this issue is time sensitive. Example: Greenhouse gases are melting our polar caps so fast that we have to act now!