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Macro environment analysis on pharmaceutical industry.

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Presentation on theme: "Macro environment analysis on pharmaceutical industry."— Presentation transcript:

1 Macro environment analysis on pharmaceutical industry

2 Political Government control on clinical trails Price control Government change cost containment plans Government check the advertisement on drugs Government affect R&D process

3 Economical GDP E.g. Economic recession

4 Social Ageing populations Consumer prefer better drugs Well-educated consumer

5 Technological New drugs be found Biotech Internet

6 Legal Patent protection law Law of pricing & marketing crimes

7 Key drivers for change Government regulation Social aspects Technological changes

8 Major trends Globalisation R&D cost increased Industry consolidation

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