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Published byScot Brown Modified over 9 years ago
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Media, Entertainment and Beams of Light PTC Mid Year Meeting 06/26 Mike Corcoran – Executive VP Sales and Marketing, fSONA Communications Mehmood Merali – CTO, Media.Net Communications
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> 3 The Companies » Media.Net Media Service Provider of high-speed network, a secure hosting facility and software suite that delivers production applications between motion picture and TV studio, post production facilities and visual effect companies » fSONA Communications Manufacturer of optical connectivity solutions that bridge network gaps with unmatched simplicity and performance. The award winning SONAbeam TM uses invisible light beams to deliver high-speed wireless communications that are both reliable and secure.
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> 4 The Challenge » Nature of the business is global ALL participants must be connected to the network, otherwise the contract will be lost Time to Market is crucial Require high-capacity, low-latency bandwidth Last mile issue: clients located in low density/industrial areas » Traditionally, Media.Net would approach a carrier to solve its problem. No single carrier covers the globe so a creative solution is required A combination of carrier networks and access technologies that work seamlessly together is what is needed to reach all points on the network
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> 5 Global Access London Future Sydney Current Los Angeles New York Current Toronto Vancouver Current Proprietary & Confidential
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> 6 The Answer » The carriers are ready - Already incurred capex for the network Build it and they will come philosophy » The customers are ready – Access them through niche providers who can provide the services that drive bandwidth usage » Eg. Media.Net customer requirements Minimum ATM IP layer VPN/MPLS Local loop must be OC-3 or better
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> 7 Current Media.net Network Connection Existing Future Studio New York Post House Toronto Post House Vancouver London SNAP Sydney Post House Studio Post House Santa Monica Laser Pacific 2 Studio Laser Pacific Broadcaster Hollywood Post House Studio Broadcaster Burbank Studio Manhattan Beach Internet Telecommunications Carriers Media.net Secure Data Centers Los Angeles
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> 8 Vancouver Example Connection Existing Future Studio New York Post House Toronto Post House Vancouver London SNAP Sydney Post House Studio Post House Santa Monica Laser Pacific 2 Studio Laser Pacific Broadcaster Hollywood Post House Studio Broadcaster Burbank Studio Manhattan Beach Internet Telecommunications Carriers Media.net Secure Data Centers Los Angeles Los Angeles to Vancouver Details Los Angeles Vancouver Wireless POP 535 W. Hastings Seattle Canada USA Dark Fiber
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> 9 Use of Free Space Optics » Benefits – Local Loop or Optical Mesh Backbone Cost effective Re-deployable Ease of install Time to install Ability to cross geographic impediments Ability to cross municipal boundaries Available bandwidth options Ability to daisy chain units without infrastructure build
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> 10 Local Loops and Free Space Optics
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> 11 Local Loops and Free Space Optics
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> 12 Local Loops and Free Space Optics
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> 13 Local Loops and Free Space Optics
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> 14 Selection Criteria » Staff – extremely responsive, seizes opportunity, agile Immediate attention; commitment to customer service » Bandwidth availability – OC3, OC12, GigE » Eye safe – 1550 nm » Power options – 48 VDC or 110 AC » Link margins – multiple high power lasers » Active pointing system » Manageability – SNMP logging & diagnostics » Quality -40C to 60C; high winds to 120 km/hr; housing » Product roadmap – future product designs
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> 15 Obstacles and Challenges » Roof rights – new model of pricing required » Link margins – overcoming customer perceptions » Distances – customer demand pushes limits » Fog – in coastal areas » Low lying clouds on tall buildings in certain micro- climates » Customer objections Lack of high availability Lack of bandwidth Lack of security Unsafe Based on fear
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> 16 Lessons Learned » Lesson 1 – supplier partnership crucial Understanding end customer value proposition » Lesson 2 – technology must be transparent Value is in transmission, not connectivity » Lesson 3 – link management and diagnostics Must integrate seamlessly into the NOC » Lesson 4 – preferred solution for: Environmentally sensitive locations Culturally sensitive locations
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> 17 Carrier Learnings » Be prepared to do business in a different manner » Seek niche businesses that drive increased bandwidth onto your network. » Use new technologies to change business models and create opportunities that would not have previously existed
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> 18 Conclusion » Exciting new broadband applications in media, video and streaming, including automotive, medical, corporate » Major benefits for Motion picture and television studios Post-production facilities Visual effects companies » Free Space Optics Enabling technology Carrier-class FSO systems available » Manageable challenges, risks » Build-out in progress
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> 19 CONNECTING THE CREATIVE COMMUNITY and WIRELESS AT THE SPEED OF LIGHT Partners
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