1. Ivana Bijelic Daniel Ferrufino Haejin Lee

2. COMPANY OVERVIEW Founded in December 1984 Derived from the city name, San Francisco 1990 - Cisco Systems went public 2000 - Most valuable company in the world 1995-2000 – Internet Boom 1995 - John Chambers appointed CEO 2006 - "The Human Network" 2006 – Globalization - India 2013 - "Internet of Everything"

3. PRODUCTS & SERVICES Products Networking Software Routers Security Technology Telepresence Video Devices IP Telephony Services Cloud and Systems Management Services Routing Services TelePresence Services

4. IP PHONE COMPARISON Polycom WX1500 Avaya 9650 Alcatel Omni 8082

5. COMPETITIVE ADVANTAGE  Dominant in all types of networking devices for more than two decades.  Competitor’s Failed Strategies:  Punch-to-Punch  Teaming Up  Repeated Jabs  Structure, Technology, Culture and Innovation

6. COMPETITORS

7. CISCO SOCIAL RESPONSIBILITY Cisco Networking Academy and DeafAid partnership- Africa Cisco Networking Academy and the University of Belgrade in Serbia Feeding America Cisco Named in World's Most Ethical Companies Listing (2008, 2009, 2010, 2011, 2012, and 2013)

8. CISCO CULTURE Cisco employees spend about 63 percent of their time communicating and collaborating. 40 percent of Cisco employees say they are not located in the same city as their manager. More than 67,000 employees worldwide. Employee Retention Rate, Cisco Choice program -98% Average Age decline – Gen Y

9. REVENUE % BY GEOGRAPHIC REGION

10. WORLDWIDE OPPORTUNITIES

11. CRITICISM AND CONTROVERSY  Comprehensive human rights policy for its dealings with the Chinese government  Helped the Chinese government suppress free speech  Intellectual property disputes  Remotely monitoring users' connections

12. THE INTERNET OF EVERYTHING Tomorrow Starts Here

13. THE INTERNET OF EVERYTHING

14. WORLD MARKET SHARE FOR IP PHONES