1. 1Ten Faces of Innovation Innovation Strategy: Ten Faces of Innovation Jonathan Weaver UDM Mechanical Engineering Department weaverjm@udmercy.edu

2. 2Ten Faces of Innovation References Ten Faces of Innovation, Tom Kelley with Jonathan Littman, Currency Doubleday, 2005

3. 3Ten Faces of Innovation The Ten Faces The Anthropologist The Experimenter The Cross-Pollinator The Hurdler The Collaborator The Director The Experience Architect The Set Designer The Storyteller The Caregiver

4. 4Ten Faces of Innovation The Anthropologist The most important of the personas Great problem solvers are easy to come by; the hard part is knowing what problem to solve Must look past tradition and preconceived notions and truly observe things Ability to see what’s always been there but has gone unnoticed Look in unusual places IDEO has a Methods Deck set of cards with 51 suggestions Example: fun intergenerational waffle making kit

5. 5Ten Faces of Innovation The Experimenter A passion for hard work, a curious mind, and an openness to serendipity Strive for inspiration but never shy away from perspiration Prototyping is basically experimenting “Fail often, to succeed sooner” [IDEO axiom] Wright Brothers, Edison, and da Vinci are examples

6. 6Ten Faces of Innovation The Cross-Pollinator This is essentially what we called bisociation Cross-Pollinators create something new and better through the unexpected juxtaposition of seemingly unrelated ideas or concepts

7. 7Ten Faces of Innovation The Hurdler Hurdlers do more with less Don’t always have to attack a problem head-on if you can sidestep it Obstacles sometimes inspire great achievements A Hurdler sees beyond an initial failure Goodman’s lost their only restaurant customer for their bagged lettuce and created a new industry

8. 8Ten Faces of Innovation The Collaborator Collaborators bring people together and get things done These are the team builders, the ones who listen to everyone, and the ones who can navigate the political waters

9. 9Ten Faces of Innovation The Director Orchestrates a company’s innovation efforts Gets people to take intelligent chances and gives them the opportunity to recover from failure Gives center stage to others Rise to tough challenges Shoot for the moon Ready to improvise with whatever is available Every company should have one

10. 10Ten Faces of Innovation The Experience Architect Sets the stage for positive encounters with your organization through products, services, and interactions Designs for customers and employees Keep you from competing at a commodity level Looks for negative or neutral elements in the status quo and looks for opportunities to refine them into the extraordinary (similar to our painstorming) Examples: premixed antifreeze and Benjamin Moore’s 2 oz paint samples

11. 11Ten Faces of Innovation The Set Designer The workplace design affects productivity Giving employees latitude in the shape and character of their workspace helps reinforce a company persona that is fun, welcoming and stimulating

12. 12Ten Faces of Innovation The Caregiver Take extra pains to understand each individual customer Service innovations come in all sizes Offer customers a safety net (such as California Pizza Kitchen’s guarantee)

13. 13Ten Faces of Innovation The Storyteller Creating and telling of stories is part of human nature Brand-savvy modern businesses must know how to tell a good story Stories make an emotional connection (much better than facts and data) Storytelling builds credibility

14. 14Ten Faces of Innovation Go Win at Innovation!