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Published byKelly Carson Modified over 9 years ago
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The Whitecaps Foundation Case Study: Building for Success
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It Starts With a Vision… Philanthropic, visionary ownership Courage Patience People
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Building the Framework Front office On-field product Off-field investments Unique programs
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A Bumpy Road Rapid organizational growth “It’s the way we’ve always done it” Staff wearing multiple hats Strained relations with the CSA/BCSA
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Getting Results Customer satisfaction Brand awareness Earned media New opportunities: MLS, NSDC, BC Place BC Soccer Association
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The Whitecaps Foundation Strategic objective: Significant Community Asset Mission development Separate, but related brand identity Case for support Board structure Fundraising committees
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Foundation Structure Board of Directors CommitteesMikeKellyAndrea/BobTBC
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Foundation - Success $140,000 funds raised High profile business and community leaders Website (whitecapsfoundation.org) Cross-department collaboration Leveraging all organization resources Earned media Strategic philanthropy
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Foundation - Challenges Human resources Traditional approaches don’t work Diverse target audiences Lack of cohesive story
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Strategic Philanthropy Leverage two or more budgets of partner Provide marketing benefits based on total investment Tap into CSR/HR objectives Activation still key Emotional connection
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Look for Value-Adds Nominate partner for an award Provide B2B opportunities Make introductions Joint presentations
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Key Learnings Realistic goals Cultivate ambassadors Airtight case for support Strategic plan Detailed workplans Detailed communications plan Stable revenue base Collaboration, collaboration, collaboration
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Identifying Your Assets Who are you? (Know your mission/goals) Who loves you? (Know your donors/ambassadors) Who could love you? (Treasure mapping) How do people get to know you? (Media/PR) Who do you love? (Strategic partners) How can you date? (Strength in numbers)
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Leveraging Your Assets Educate your ambassadors Get creative Bundle Measure Know your audience Ask, ask, ask
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Questions? whitecapsfoundation.org
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