1. dreams INSPIRE AMAZING POSSIBILITIES 2015 SOROPTIMIST GOVERNORS ROUND TABLE Darlene Friedman FY14-15 Messaging

2. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 Messaging Five Messages: 1.Increased Collective Impact 2.Shaping the Future 3.Participating in Program 4.Contributions & Impact 5.Investing in Membership

3. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 Messaging Please be sure to work with clubs and chairs to make sure these messages are understood and used!

4. SOROPTIMIST GOVERNORS ROUND TABLE | 2015

5. dreams INSPIRE AMAZING POSSIBILITIES 2015 SOROPTIMIST GOVERNORS ROUND TABLE Darlene Friedman SIA’s Brand

6. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 What is a Brand? BRAND = The emotional connection people make with an organization.

7. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 What is a Brand? A strong brand inspires: Trust Loyalty A sense of excellence And is necessar y to stand out from the crowd!

8. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 Well-known Brands

9. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 Well-known Brands

10. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 Non-profit Brands Good brands don’t have to be “household” names

11. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 Non-profit Brands THEY DO HAVE TO “Own” their corner of the market and be known/respected in their “space”

12. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 SIA’s Brand The women & girls space

13. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 SIA’s Brand SIA’s brand affects our ability to: Recruit and retain new members Gain donors/sponsors Increase collective impact of our programs Achieve greater recognition

14. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 SIA’s Brand CLUBS REGIONS FEDERATION SI COALITION

15. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 SIA’s Brand Today & in the future

16. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 SIA’s Brand Positives: We do good work No major negatives to overcome Negatives: “Old” Difficult name Generalists, all things to all people (instead of mission)

17. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 SIA’s Brand As leaders, please urge clubs to: Be who we say we are: women helping other women & girls Provide positive club experience Embrace change in response to rapidly evolving volunteer landscape (LYD.org)

18. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 SIA’s Brand The public defines a brand SHAPE MANAGE &

19. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 Let’s work together to ensure our brand is the best it can be—today and for many years into the future.

20. SOROPTIMIST GOVERNORS ROUND TABLE | 2015

21. dreams INSPIRE AMAZING POSSIBILITIES 2015 SOROPTIMIST GOVERNORS ROUND TABLE Darlene Friedman Public Awareness Resources

22. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 Public Awareness Tools

23. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 Public Awareness Tools

24. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 Public Awareness Tools

25. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 Public Awareness Tools

26. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 Public Awareness Tools

27. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 Public Awareness Tools

28. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 Public Awareness Tools

29. SOROPTIMIST GOVERNORS ROUND TABLE | 2015 Public Awareness Tools Be sure to encourage clubs to use these wonderful resources! Questions or support, contact: Kamali Brooks kamali@soroptimist.org