1. LLO platform roll-out through sponsorship/events

2. GOAL: To differentiate and promote Finlandia Vodka brand on Ukrainian market appealing to consumers’ emotion (building emotional connections) using LLO platform DECISION: To create personal Less Ordinary experience of interaction with the brand using socially meaningful event with high level of attention and social influence, concentration of celebs

3. Up to 20 000 guests during 5 days of event ~20% tried FV during event (3760 trials) 22 000 views of Facebook photo report Interviews for TV on FV stand Ukrainian Fashion Week F14 Highlights

4. Zone overview UFW Characters

5. BAR UFW Photo-zone Origami

6. 6 Ukrainian Fashion Week Video F14 Highlights To DL video: http://www.ex.ua/866720246185http://www.ex.ua/866720246185

7. UFW – key results KPIs : Contacts: 1500 each day, 7500 total Q-ty of cocktails : 600-700 each day, 3000-3500 total Photos taken: 100 each day, 500 total Results : Contacts: 1500-1600 each day, 7500-8000 total - ~40% of participants Q-ty of cocktails (including shots): 3760 total - ~20% of visitors Photos taken: 150 each day, 750 total

8. GOAL: To strengthen Finlandia Vodka perception as high-quality product for professionals among bartenders/outlet owners and final consumers To differentiate FV brand using “To the life less ordinary” platform, building emotional connection with consumers DECISION: To arrange scheduled competition Finlandia Vodka Cup for best Ukrainian bartenders, following by “Night of less-ordinary mixes” event for final consumers

9. 79 “best-in-class” participants 10 finalists 150 guests + journalists 27 post-PR articles in print and internet Finlandia Vodka Cup F14 Highlights

10. 10 FVC – Video F14 Highlights To DL video: http://www.ex.ua/866720246185http://www.ex.ua/866720246185

11. 798 guests 112 cocktails sold (vs 10 previous week) 389 shots sold (vs 226 previous week) FVC – Night of less ordinary mixes (party for consumers) F14 Highlights

12. Thank you for attention