1. Briana Santos DIGITAL BRANDING REDESIGN

2.  I wanted to create a new logo for a brand that aims towards all ages.  I wanted the logo to be simple and straight to the point, but also creative.  The brand/logo I decided to go with is; WWE BRAND

3. BRAND RESEARCH I started researching WWE logos, and I started to notice a colour pattern. The recent logo’s have red, white and silver. I also noticed that the recent logo letters are sharp rather then bubbly/square. http://pmcvariety.files.wordpress.com/2014/08/wwe-logo-evolution.jpg?w=670

4.  “ The history of WWE dates back to the early 1950s when it was founded by Jess McMahon and Toots Mondt in 1952 as Capitol Wrestling Corporation (CWC). It underwent numerous name changes throughout the years, from World Wide Wrestling Federation (WWWF) to World Wrestling Federation (WWF) to World Wrestling Entertainment (WWE), and finally to simply WWE in 2011.”  WWE is the largest professional wrestling company in the world. It has promoted some of the most successful wrestlers and storylines, and featured some of the most iconic and significant matches and moments in the history of the sport. The show is aired in more than 150 countries. BRAND RESEARCH http://en.wikipedia.org/wiki/History_of_WWE

5. BRAND RESEARCH  Before moving forward with ideas and sketches, I wanted to research some background/history of WWE to have a better understanding of the logo’s.  “It begins with Mr. McMahon’s purchase of his father’s business in 1982, and ends... well, there’s really no telling. This timeline is divided into six action-packed sections, with each one detailing the events of a particular era in the company’s history: The ’80s Boom (’82-’85); The Dawn of WrestleMania (’85-’90); The New Generation (’90- ’96); The Attitude Era (’96-’01); The Postwar Era (’01-’05) and The Modern Era (’05

6.  I started off by trying different types of font styles, size, colour.  Once I finalized on the colour, size and font style, I then wanted to try and incorporate the red swoosh at the bottom of the logo.  I wanted to try and keep the style and design similar to the original. PROCESS WORK http://www.toysrus.com/graphics/product_images/pTRU1-6747522dt.jpg

7. BRAND As my final design, I was able to keep true to the original colours, I changed the font style and added a wrestling ring in the background with an opacity of 23%.

8. BRAND