1. NAMI Identity and Style Honoring the NAMI brand and Standards of Excellence Courtney Reyers, Publications Manager Katrina Gay, Director of Communications

2. Overview NAMI Standards of Excellence What Is Identity? NAMI Identity and Style Guide Q&A

3. Standards of Excellence www.nami.org/excellence Currently, only the handbook for State Organizations is online; the Affiliate handbook will be released later in 2011. NAMI identity and style guidelines remain the same in both handbooks.

4. The communications standard on style is on page on 32 of the Handbook

5. What Is Identity?

7. How we look, feel, sound Consistent experience An outward expression of our brand, including name and logo A fundamental means of recognition To become a household name, people have to: recognize us know us and trust us

8. Branding, defined Branding is the messaging work an organization does to encourage people to feel a certain way about their product, in NAMI’s case, what we do. Branding is not about getting your target market to choose you over the competition; it is about getting your prospects to see you as the only one that provides a solution to their problem.

9. We Are NAMI

10. When Do You Start to Trust This Brand?

14. Ultimate Recognition

15. Do We Look the Same?

17. A Style Makeover

22. Why Is Identity Important? What can happen if we don’t look alike? Will people trust us? Will people know that NAMI Ohio is a part of NAMI?

23. NAMI Identity and Style Guide www.nami.org/identity Let’s take a look!

25. ID Guide Tool Summary Editorial style guide Color palette Logos and logo design instruction Writing tips “Top 10 Mistakes” Mini Toolkit Fonts/typefaces

26. What Do You Need? Do you have everything you need to get started? What are some additional resources or tools you would like to see?

27. Questions? www.nami.org/identity www.nami.org/styleguide www.nami.org/excellence courtneyr@nami.org