1. N Street Village Brand Guidelines N STREET VILLAGE Founded by Luther Place Memorial Church N STREET VILLAGE A Community of Respect, Recovery and Hope OLD VERSIONS – NO LONGER USED July 2010 TAGLINE LOGO A community of empowerment and recovery for women

2. Use of N Street Village Logo Primary Identity This is our primary identity – logo with our name It should never be smaller than 0.5 inches tall Ratios should be locked – do not stretch image

3. Use of N Street Village Logo Secondary Identity Our secondary identity is the logo with tagline “a community of empowerment and recovery for women” Use when there is enough visual space for it to be easily read (never smaller than 1 inch tall) Don’t present the tagline separate from the logo Ratios should be locked – do not stretch image

4. Logo Alterations are Not Allowed

5. NSV Approved Logo Colors Pantone 315 –CMYK: 100, 8, 18, 38 –RGB: 0-107-119 –HEX: #006B77 Black

6. N Street Village Approved Fonts Helvetica (Arial is acceptable substitute)  Used for short to medium-form copy, such as headlines or headings. Not smaller than 8 pt. type. Calibri  Used for body copy, particularly in short blurbs and documents with less copy. Not used smaller than 8 pt. type. Garamond  Used for body copy, particularly in longer documents. Not used smaller than 8 pt. type.

7. N Street Village Approved Color Palette These colors should be used in publication design –Pantone 315 or black are the only colors used for the logo –To have a consistent visual brand, we should stick to these 5 colors (plus black) in publications –You don’t have to use all of the colors in every publication –Consider using Cool Gray 11 as color for text in place of black –See Tracy if you’d like to use a color not in this palette

8. File locations for instructions and images P:\Development Department\Communications\Branding and Messaging\Brand Guidelines P:\PHOTOS\N Street Village Media Images\N Street Village LOGO Questions? See Tracy.