1. Defining a Branding Strategy Across Multiple Centers

2.  A brand consists of the different methods used to connect multiple locations, services, etc., together in a coherent manner.  Brands are used to identify things, people, places, and services  Branding can make or break an organizations outreach attempts

3.  We have many locations spread across campus  These locations have the tendency to serve specific communities as well as the general public

4. Competing Branding Interests No Fixed Location Multiple Centers

5.  Bookmarks  Orientation  Consistent wording  Clean Logo  Slogan  Specific Fonts  Thoughtfulness  Campaign  “we are in your neighborhood”