1. HOW TO CREATE AND MARKET YOUR BRAND

2. NAMING YOUR BRAND  Brand Identification: Communicating to your customer the vision that you have for your product  Imagination: How your customer would imagine the use of your product  Who is your customer: How they would relate to your product  Make your brand name memorable  Consideration to the font (typeface) and tag lines

3. LOGOS  Communicates your image to the customer  Symbolizes the vision of your product  Relates to your brand name  Projects and inspires emotion (how it makes the customer feel)

4. PACKAGING (Labeling - Hangtags - Bellybands - Wraps - Boxes)  Tells the story of your product  Makes brand promises  Stands out among competitors  How it will appear in the store  Cost considerations - Preparation of mock-ups

5. PRICING YOUR BRAND  Brand values - Promotional - Full price - Luxury  Competitive considerations  Demographic study

6. TRADEMARKS  Legal search  Protection  Credibility  Application Process - Name - Slogans – Logo  Cost considerations (legalzoom.com)legalzoom.com

7. CONSISTENCY & CONTINUITY

8. ADVERTISING & PROMOTION

9. PRODUCT DEVELOPMENT

10. WEB PRESENCE

11. SERVICE & TRAINING

12. MEASURE

13. SPEND WISELY – INVEST IN MARKETING

14. HIRE PROS – YOUR TIME IS MORE VALUABLE

15. COMMUNITY INVOLVEMENT

16. PRO BONO – “THIS IS YOUR BRAIN ON DRUGS”

17. Q&A Thank you for attending! Santa Barbara SCORE, in conjunction with the Small Business Administration, helps small businesses and startups by offering free mentoring/counseling relationships in all fields of business with the assistance of individuals possessing deep experience in those fields. We utilize personal client contact and online tools provided by SCORE’s national organization exclusively for our clients. SB SCORE alone provides completely objective, confidential, free mentoring throughout our relationship. If you are interested in Free Local Mentoring: 1. Go to our site: www.sbscore.org 2. Click in the green box: “Request a Meeting” 3. Fill in the information requested, being as possible 4. Click “Submit” 5. You’re done. You’ve registered to receive mentoring services. If you are interested in discussing becoming a SCORE Counselor, go to: http://santabarbara.score.org/volunteer