1. Branding is of vital importance to a business.

2. “In a business sense, branding is the act of ascribing to a product or service, features, benefits, personality and potential beyond what is visible to the naked eye and beyond that of competitor products or services.” Graeme Beals

3. Which One? OR

4. A strong brand: establishes identity and puts your product at the top of customers thinking when they make purchasing decisions establishes a set of values about a company enabling trust to develop has personality and character similar to that of a person legal protection against others

5. is

6. Good Branding Develops customer loyalty Increases profit Increases prices of products Assures consistency of standard

7. Branding has three key aspects: Brand name Development of brand image Brand loyalty

8. The importance of a great name is that it makes your product or service stand out from the crowd.

9. Brand image reflects the identity the brand has that makes it different from it’s competitors.

10. A slogan is a catchy phrase people use to remember a company, product or service. The slogan appears on advertisements, letterhead and on most forms of communication. You have one minute to write as many slogans as you can……..