1. Promoting Your Passion: Branding basics for your student club Dr. Wendy Maxian Communication Arts

2. How can branding help? Creating a brand sounds difficult. Messaging and your brand Co-branding with Xavier

3. A brand? Why bother? By assigning consistent value to your club, you: Keeps you and your audience focused Let others know what you’re about Encourage awareness, perception, action

4. I am busy. How long will this take? ①Values ②Personality ③Slogan ④Ready, set, go.

5. Core Values

6. Becoming a person.

7. Messaging Words and visuals Follow your brand KIS Awareness, perception, action – Need to know RIGHT NOW?!?!?!? – Reinforce or change – Call to action

8. Work with the Don’t change it! On-campus media mix: Print Electronic Events Social media Collaborate!

9. What are they good for? Words + visuals + audience Print? Electronic? Events? Social media? Other similar clubs?

10. Need some help? #clubforotherclubs PRSSA@xavier.edu Office of Student Involvement