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Promoting Your Passion: Branding basics for your student club Dr. Wendy Maxian Communication Arts
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How can branding help? Creating a brand sounds difficult. Messaging and your brand Co-branding with Xavier
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A brand? Why bother? By assigning consistent value to your club, you: Keeps you and your audience focused Let others know what you’re about Encourage awareness, perception, action
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I am busy. How long will this take? ①Values ②Personality ③Slogan ④Ready, set, go.
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Core Values
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Becoming a person.
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Messaging Words and visuals Follow your brand KIS Awareness, perception, action – Need to know RIGHT NOW?!?!?!? – Reinforce or change – Call to action
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Work with the Don’t change it! On-campus media mix: Print Electronic Events Social media Collaborate!
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What are they good for? Words + visuals + audience Print? Electronic? Events? Social media? Other similar clubs?
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Need some help? #clubforotherclubs PRSSA@xavier.edu Office of Student Involvement
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