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Promoting Your Passion: Branding basics for your student club Dr. Wendy Maxian Communication Arts.

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Presentation on theme: "Promoting Your Passion: Branding basics for your student club Dr. Wendy Maxian Communication Arts."— Presentation transcript:

1 Promoting Your Passion: Branding basics for your student club Dr. Wendy Maxian Communication Arts

2 How can branding help? Creating a brand sounds difficult. Messaging and your brand Co-branding with Xavier

3 A brand? Why bother? By assigning consistent value to your club, you: Keeps you and your audience focused Let others know what you’re about Encourage awareness, perception, action

4 I am busy. How long will this take? ①Values ②Personality ③Slogan ④Ready, set, go.

5 Core Values

6 Becoming a person.

7 Messaging Words and visuals Follow your brand KIS Awareness, perception, action – Need to know RIGHT NOW?!?!?!? – Reinforce or change – Call to action

8 Work with the Don’t change it! On-campus media mix: Print Electronic Events Social media Collaborate!

9 What are they good for? Words + visuals + audience Print? Electronic? Events? Social media? Other similar clubs?

10 Need some help? #clubforotherclubs PRSSA@xavier.edu Office of Student Involvement


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