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Published byMargaret Amberlynn Long Modified over 9 years ago
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Storytelling Find stories that support and enhance your brand. Presented by: Adam Hajnos / Art Director Brian Batchelor / Creative Director
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Storytelling = Branding
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“Personal Branding is how you define yourself professionally while at the same time, incorporating personal elements that make us who we are.” – Dawn Rasman
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Define Your Brand What is your Superpower? What compliments do you receive? What are your values? Activity:
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Define Your Audience Demographics. Shotgun approach vs Primary market Who is your ideal customer?
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Communicate Your Brand Activity: Create a Personal Statement.
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Best Practices Keep it short 2 or 3 sentences Be Authentic Make a Connection
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Build an Audience You don’t have to buy an audience, they will give it to you. Speak, Write, Blog, Tweak, Share, make videos, whatever. Emulate Chefs
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