1. How to Build a Great Hardware Brand Rob Coneybeer Shasta Ventures

2. Branding

6. Hardware Company-Building

7. 1.Build Hardware

8. Hardware Company-Building 1.Build Hardware 2.Write Software

9. Hardware Company-Building 1.Build Hardware 2.Write Software 3.Acquire Customers

10. Design for NPS

11. Naming

14. Form Factor

15. Connect With the Senses

16. Form Factor

17. Keep Improving the Product

20. The Payoff

24. Hardware Brand-Building Design your product for maximum NPS Help your customers help you (naming & form factor) Continuous & free software upgrades + + =