242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved Sales Deck Joseph & Francesco | Sales Italy. 29/01/2013 MediaMind Mobile

© 2012 MediaMind | A division of DG | All rights reserved Why Rich Media? ▸ Delivers high user engagement ▸ Drives brand awareness and loyalty ▸ Enhances multi-channel campaign efforts ▸ Encourages sharing of branded content ▸ Increases sales, conversions and customer acquisition Brand Building Customer Acquisition Brand Loyalty

© 2012 MediaMind | A division of DG | All rights reserved Marketing Focused Features ▸ Extensive branding and animation capabilities allow you to effectively tell a brand’s story. ▸ Reliable video capabilities ensure your videos play consistently across all mobile devices. ▸ Social Toobar integrated. Full functionality to link social networks via the Ad interface. Easily editable directly from the platform. Direct ResponseBranding & PresentationAnimation Location Video Social Media

© 2012 MediaMind | A division of DG | All rights reserved Ad Formats ▸ Standard ad formats deliver proven results with every campaign. ▸ Constantly developing and testing new and promising ad formats. Many more formats will be released inside Q2. Expandable Interstitial Banner Full Screen Polite Pushdown

© 2012 MediaMind | A division of DG | All rights reserved Joint Offering Value Cross-Channel Reporting Platform Creative Rotation Platform Delivery Optimization Single Billing Version A Version A Version B Version B Version C Version C Robust Service + Layer for Mobile RM Quick Setup

© 2012 MediaMind | A division of DG | All rights reserved Reach A sample of distribution options (publishers, networks, SSPs, DSPs) at a Global level Certified Publishers in Italy Certifications coming soon in Italy

© 2011 MediaMind | A division of DG | All rights reserved Rolex HPTO’s for IPAD ▸ First large-scale campaign in Italy for IPAD. ▸ 30 million impressions delivered with multiple creative versions. ▸ Complex animations and multiple clickthroughs. ▸ Homepage Takeovers on Repubblica.it and ilsole24ore.

© 2011 MediaMind | A division of DG | All rights reserved Warner Bros. The Hobbit ▸ Large reach in Italy across 4wmarketplace’s network from a single placement. ▸ Optimized for viewing on IOS (iphone) and Android (handheld). ▸ Fullscreen video experience and video metrics reporting. ▸ Social toolbar (facebook, twitter, G+ and many more).

© 2011 MediaMind | A division of DG | All rights reserved Mediaworld. Swipe catalogue ▸ New Channel for Mediaworld with uplift in KPI’s compared to display. ▸ Optimized for viewing on IOS (iphone) and Android (handheld). ▸ «Swipe» functionality for browsing product catalogue. ▸ Social toolbar (facebook, twitter, G+ and many more).

© 2011 MediaMind | A division of DG | All rights reserved Rich Media for Smartphones (IOS + Android) Slider (floor Ad) Interstitial Pushdown Expandable Video functionality «tap-to-video» Fullscreen + Landscape/Portrait Social Toolbar Call functionality «tap-to-call» *Coming soon, available in Q2 of 2013

© 2011 MediaMind | A division of DG | All rights reserved Rich Media for Tablets (IOS + Android) Expandable Pushdown HTML5 inline Polite Video functionality «tap-to-video» Fullscreen + Landscape/Portrait Social Toolbar Call functionality «tap-to-call» Slider (floor Ad) *Coming soon, available in Q2 of 2013 *Coming soon, available in Febuary

© 2011 MediaMind | A division of DG | All rights reserved Expandable for Smartphones (IOS + Android) 320x50 -> Expansion to 320x480 or Fullscreen Click for Preview The Mobile Tap-To-Video is a 320x50 expandable banner, expanding to full screen (or 320x480), with a call to action to watch a video with additional social sharing options. If you tap anywhere on the banner, it will expand to the full screen (or 320x480) and includes a close button, call to action button for watching a video, links out to Facebook, Twitter and Youtube pages and a click-through button. All the standard video options such as playing, pausing and scrubbing the video should be available. The ad supports phone rotation so that the page content will adjust to the full size of the screen as the orientation is changed. Alternate content can also be swapped in as the orientation is changed. The ad can be customized to close after a certain amount of seconds or to require user interaction to tap the close button.

© 2011 MediaMind | A division of DG | All rights reserved Expandable for Tablets (IOS + Android) 300x250 -> Expansion to Fullscreen Click for Preview The Mobile Tap-To-Video can start with any inline dimension, expanding to full screen (or 320x480), with a call to action to watch a video with additional social sharing options. If you tap anywhere on the banner, it will expand to the full screen and includes a close button, call to action button for watching a video, links out to Facebook, Twitter and Youtube pages and a click-through button. All the standard video options such as playing, pausing and scrubbing the video should be available. The ad supports phone rotation so that the page content will adjust to the full size of the screen as the orientation is changed. Alternate content can also be swapped in as the orientation is changed. The ad can be customized to close after a certain amount of seconds or to require user interaction to tap the close button. *Format coming soon, available in Q2 of 2013

© 2011 MediaMind | A division of DG | All rights reserved Interstitial for Smartphones (IOS + Android) Interstitial to Fullscreen Click for Preview The Mobile Interstitial format is a full-screen ad that plays before or after an expected content page. The Interstitial uses an overlay that resizes to the dimensions of the screen and disables user scrolling of the page. The ad supports phone rotation so that the page content will adjust to the full size of the screen as the orientation is changed. Alternate content can also be swapped in as the orientation is changed. The ad can be customized to close after a certain amount of seconds or to require user interaction to tap the close button.

© 2011 MediaMind | A division of DG | All rights reserved Pushdown for Smartphones + Tablets Pushdown -> Fullscreen (with or without video). Click for Preview The Mobile Pushdown is a banner that pushes down and displaces content when it expands. This format expands to the full size of the mobile device's display. The ad loads in the collapsed state. Here, the user can either expand the ad or click through to another site by tapping the buttons. When the ad expands, the page scrolls to the top of the ad and pushes the page content to the bottom of the screen, and then restricts the user's ability to scroll the page. The ad will also resize when orientation is changed during expansion. When the ad is closed, the page content below the ad animates back into view and the ad returns to its original collapsed banner state.

© 2011 MediaMind | A division of DG | All rights reserved IAB Slider for for Smartphones + Tablets IAB Slider Click for Preview - Smartphone (up) Click for Preview Smartphone (down) Click for Preview Tablet (up) Click for Preview Tablet (down) The IAB Slider is a rising stars format that expands from an interaction that has become very familiar to all Smartphone and tablet users. Replicating the IOS «swipe» action; the user drags a finger across the screen to «pull» the content onto the page. The Initial call to action is from a 320x50, sliding across a 320x480 panel with auto-playing video. These dimensions are larger for the Tablet optimized version. *Format coming soon, available in Q2 of 2013

© 2012 MediaMind | A division of DG | All rights reserved Current Full-Service offering ▸ Strictly Full Service until at least the end of Q2. ▸ No HTML5 templates to be sent to the Creative Agencies. ▸ Creative support receive materials and upload to the platform. ▸ Materials required 6 working days before live date.

© 2012 MediaMind | A division of DG | All rights reserved Creative Support Timeline (6 working days). Creative Support sends specifications to Creative Agency Start Creative Agency send materials to the Creative support Team Creative Support uploads the Ad to the platform. Checks the material is correct and the video has been encoded properly Creative Support Q&A Creative Support sends preview to Creative Agency for client approval 3 days Campaign goes live 4 days 5 days 2 days Planning stage

© 2012 MediaMind | A division of DG | All rights reserved HTML5 format integration ▸ Integration at no extra charge if the HTML5 works within the dimensions and scope of existing Ad format. ▸ Working code and materials must be sent 10 days prior to live date. ▸ Charges may apply if multiple creative updates are required. If the creative agency have already built a creative in HTML5 we will need to integrate this code into one of our existing Ad formats. A common example of this is when an animation is required (all our templates are static apart from the video).

© 2012 MediaMind | A division of DG | All rights reserved HTML5 Custom formats ▸ Deadline and feasibility study provided within 3 working days. ▸ An extra development charge will be added to the overall cost of the campaign. ▸ In the case of larger campaigns or platinum clients, a development charges can be off-set by MDMD’s Ad-serving costs. A custom format will be required if the functionality falls outside simple changes to the layout of existing formats.

Mobile Reporting The Way You Want It Campaign Monitor Predefined Reports Custom Report Builder & Service Data Feeds Service Plug-In for Excel One-Click Reporting © 2011 MediaMind | A division of DG | All rights reserved

© 2012 MediaMind | A division of DG | All rights reserved AdCreator 3 ▸ No technical knowledge required to build ads. Easy to get started ad creation – creation concepts already familiar to creatives. ▸ Powerful pre built components covering branding, data submission, maps/locators, social media and gaming ▸ Reliable ad output – build once, run your creative across many media owners ▸ Easy ad tag configuration and generation

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242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

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