1. Philadelphia, May 2–4, 2005 www.locationintelligence.net Choice Hotels Turning Proximity Tools Into Sales Tools David Klein Marketing Consultant, SpatialPoint, LLC

2. Choice Hotels – Business Challenge  Mid-market player competing for corporate accounts  15 National Sales Directors  Respond faster to RFPs  “Prove” the brand – show value, save money

3. Background  Existing hotel locator using MapPoint Web Service  Internal need for sales tool: ‘row-by-row’ locator  SpatialPoint offers custom development – Microsoft Certified Partner – Domain expertise in location technologies – Focuses on extending MapPoint platforms

4. Select Distance Select Distance Choose Attributes Generate Maps & Reports Generate Maps & Reports

5. Nearest Locations Meeting Criteria

6. Simple Architecture MapPoint Web Service MapPoint Web Service Application Logic Application Logic User Interface User Interface  Developed & hosted by SpatialPoint  Database and attributes  C #, SOAP & XML  Load locations  Select filters (amenities)  Get back answers  Reports & maps  Hosted by Microsoft  Geocoding, proximity analysis, maps

7. "With Proximity Analyzer we can respond quickly to RFPs, show customers we can meet their needs, and be extremely competitive in the marketplace. We save money, and we increase sales." Christine Chippendale Choice Hotels Director of Travel Industry Sales

8. “Our client added 45 Choice Hotels locations to the 35 already in their preferred hotels program. This should bring in $150K in revenue over 12 months." David Kreindel Choice Hotels National Sales Director

9. A Simple Story  Show hotels near client locations  Filter by amenities  Speed up RFP process  Win business  Save money

10. Vendor Benefits  Microsoft – More transactions – Promotes brand  SpatialPoint – Development & hosting – Repeatable application model

11. Extending Microsoft ® MapPoint ® Your Road to a Competitive Advantage www.spatialpoint.com