1. Open Microscopy Environment Centre for Gene Regulation & Expression College of Life Sciences, University of Dundee Dundee, Scotland, UK OME – Kelli Griffis Social Media at OME

2. Overview o Why and how we are using social media at OME o Growth and current status o Looking ahead

3. Why are we on social media? o Publicize team news, releases, etc. o Enhance relationship with our users, partners, and funders o Raise profile among potential users o We do not use social media for user support.

4. The story so far… o August 2012: @openmicroscopy on Twitter. o January 2014: Conscious social media outreach began. OME joined Facebook, LinkedIn, and Google+. o October 2014: The OME Blog published its first post. o January 2015: The OME YouTube channel published its first video.

5. What does Kelli do, anyway?

6. Finding and Scheduling Content

8. Current Status: Twitter o Twitter has been our primary social media focus. o Number of followers has nearly tripled (233 to 678) since January 2014. o Average impressions per day up >5x in 12 months o Average engagement rate up from 1.2% to 2.2% in 12 months o Zero paid promotions (Source: Twitter Analytics)

9. Twitter Growth: Followers Jan 2014 – Beginning of deliberate social media outreach Number of followers on Twitter Source: Twitter Analytics (https://analytics.twitter.com/accounts/18ce53vbqwo/followers_dashboard)

10. Twitter Growth: How often people see us This spike reflects the Feb 2015 press campaign for our BBSRC Big Data grant. Total Monthly Impressions Source: Twitter Analytics (https://analytics.twitter.com/user/openmicroscopy/tweets)

11. Current Status: Other Platforms o Mid-March 2015: Dropped Google+ o Focusing on growing LinkedIn and Facebook o Daily, differentiated content on the two platforms: LinkedIn: Job announcements, conferences, webinars (Serious Work Stuff) Facebook: Pretty pictures, videos, cool blog posts (Goofing Off) Both: OME news

12. Next Steps o Continue to produce OME blog and video content o Maintain and increase our Twitter presence o Increase our number of followers on LinkedIn and Facebook Identify types of posts that generate high user engagement (clicks, likes, shares) and adjust accordingly

13. Want to be involved? o Like & share our posts o MT @openmicroscopy in your tweets o Send cool links via standup notes or email – even if it’s not about us! o Post your own blog or videos (props to Will!) o Tweetdeck Teams – Paris? (Kelli doesn’t have to be an information silo)

14. Acknowledgements and Thanks o …to Will and Simon for being top content contributors o …to Helen and Josh for thoughtful input about strategy o …to Gus for making all the pretty banners o …to Kenny for infinite patience with my lack of tech expertise o …to Jason for all kinds of support (and blogging)