1. Manage to Maximize Kristi Carr Staff Writer CAP NHQ San Antonio 2009

2. Categories of news Crisis Crisis Repetitive Repetitive Occasional Occasional Manufactured Manufactured

3. Routine or manufactured? CAP’s anniversary: routine version

4. Routine or manufactured? CAP’s anniversary: manufactured

5. Analyze your news Public interest level Public interest level Local Local Regional Regional National National Tie-ins with current concerns Tie-ins with current concerns Especially heartwarming Especially heartwarming Photogenic Photogenic Imminence Imminence

6. Analyze your news Glider story Local? Local? Regional? Regional? National? National?

7. Analyze your news Glider story Local? Local? YES! YES!

8. Analyze your news Glider story Regional? Regional?ONLYINTERNAL

9. Analyze your news Glider story National? National?MAYBE

10. Analyze your news Public interest level Public interest level Local Local Regional Regional National National Tie-ins with current concerns Tie-ins with current concerns Especially heartwarming Especially heartwarming Photogenic Photogenic Imminence Imminence

11. Disseminate your news Your own unit’s newsletter or Web page Your own unit’s newsletter or Web page A news release or advisory to local media A news release or advisory to local media Social media Social media CAP National Headquarters CAP National Headquarters “Volunteer” “Volunteer” www.CAPvolunteernow.com www.CAPvolunteernow.com www.CAPvolunteernow.com Advice on approaching large city newspapers, radio and TV stations or broadcast networks Advice on approaching large city newspapers, radio and TV stations or broadcast networks

12. Disseminate your news A news release or advisory to local media

13. Disseminate your news Local media: The AP Daybook

14. Disseminate your news Local media: The AP Daybook

15. Disseminate your news Social media:

16. Disseminate your news CAP National Headquarters “Volunteer” “Volunteer” Large city newspapers, radio and TV stations or broadcast networks Large city newspapers, radio and TV stations or broadcast networks www.CAPvolunteernow.com www.CAPvolunteernow.com www.CAPvolunteernow.com

17. Disseminate your news CAP National Headquarters: “Volunteer” Missions Missions SAR/disaster relief, cadet programs, AE SAR/disaster relief, cadet programs, AE Senior members Senior members Cadets Cadets Features Features Editorial cutlines Editorial cutlines Region news Region news Awards Awards Wilson, Spaatz, Garber and Eaker Wilson, Spaatz, Garber and Eaker

18. Disseminate your news CAP National Headquarters: www.volunteernow.com Features Features CAP news coverage CAP news coverage Region news Region news Video clips & slide shows Video clips & slide shows Safety & health news Safety & health news ALL awards & advancements! ALL awards & advancements! Final salute Final salute

19. Disseminate your news CAP National Headquarters: www.volunteernow.com News submission guides Copy Copy Edits Edits Videos/audios Videos/audios Photos Photos

20. Disseminate your news Understand the nature & mission of different media Print—space Print—space Broadcast—time Broadcast—time Twitter—140 characters Twitter—140 characters Web—unlimited! Web—unlimited!

21. Minimize your PAO workload Have a plan! Required —not an option!

22. Minimize your PAO workload Suggestions for a year’s minimum coverage of non-crisis news Monthly Monthly Meeting notices Meeting notices Lists of rank advancements/awards/final salutes Lists of rank advancements/awards/final salutes Quarterly Quarterly At least one manufactured news item in print or online At least one manufactured news item in print or online CAP anniversary CAP anniversary Wreaths Across America Wreaths Across America Three times/year Three times/year Provide a speaker to local civic clubs, school or other community groups Provide a speaker to local civic clubs, school or other community groups Yearly Yearly At least one story by local TV At least one story by local TV

23. Minimize your PAO workload Make use of existing tools: PAO Toolkit http://www.capmembers.com/cap_national_hq/public affairs/cap_pao_toolkit/

24. Manage to Maximize Questions?