1. Family Equality Council: Social Media 101 June 21st, 2011

2. Who are the Geek Girls? Nancy (@nylons)Meghan (@irishgirl)

3. Follow, Friend & Fan Work: clockwork.net Blog + Podcast: geekgirlsguide.com Facebook: facebook.com/geekgirlsguide Twitter: @geekgirlsguide

4. Find us later: www.geekgirlsguide.com/fec

5. Agenda Overview Value Goals & Strategies Tactics & Measurement

6. Social Media Overview

7. Social media is not about technology. It’s about connections, conversations and content.

8. Historically, connections, conversations and content were separate.

9. Today, web-based tools facilitate connections that are supported by content that we contribute.

10. Social Media the sites and applications we use to connect, have conversations and share content with each other.

11. The Ways we Share Personal Professional Organizational

16. Why Should We Care?

17. “There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.” www.cluetrain.com

18. “I don’t care what anyone had for lunch.”

19. “It’s easy to deride this sort of thing as self-absorbed publishing - why would anyone put out such drivel in public? It’s simple. They’re not talking to you.” First, Change Your Mind

20. Social media is the #1 activity on the web. Huffington Post, September 2008

21. 60% of Americans use social media. 93% of them expect companies to have a presence there. Cone, September 2008

22. 96% of Gen Y is on a social network. Gen Y outnumbers Boomers (as of 2010). They think email is passe. Trendspotting, July 2007

23. There are over 200 million blogs. 54% of bloggers post or tweet daily. 34% post opinions about products and brands. China Internet Information CenterChina Internet Information Center, Technorati, Wikipedia, ClickZ

24. If Facebook was a country, it would be the 3rd most populous in the world with 500 million people. The United States population is 300 million. Facebook

25. Technology is not leading to social isolation. Americans who use the Internet and mobile phones have larger and more diverse social networks. Pew Internet & American Life Project, November 2009

26. Social Media Strategy A good social media strategy creates, and participates in, a conversation that drives traffic and action. But, it’s not about directly selling. It’s about connecting.

27. Social Media Strategy Done right, connections can lead to conversions.

28. Goals are few and largely static. Not too vague (“increase sales”) or too specific (“get on Facebook”). They tell us what to do, when to do it and imply that we are not doing it now. Grow market share in the education sector.

29. Strategies are conceptual, nonspecific ways to achieve goals. They tell us what to do, not how to do it. They change depending on their success or failure. Inspire students to talk to their parents about our products and draw attention to our products via social media sites.

30. Tactics & Measurement

31. Listening & Sharing How are we listening? When are we replying? Where are we publishing our own content? How are we making that content easy to find and share?

32. How Are We Listening? Web Stats Google Alerts Mentions (Twitter, Facebook, etc.)

34. Tactical Details

35. Tactics are experiments. There are many and they all serve a strategy. Measure whether each tactic helps, hurts or is neutral to the strategy. Get on Facebook.

36. Facebook Profile Page Group Application Likes Comments Reviews Discussions

37. Twitter Profile Bio Following Hashtags Followers @replies DMs

38. LinkedIn Profile Company Group Questions

39. Foursquare & Yelp Profile Mayor Offers Tips Reviews

40. Being Social

41. Building Social Capital Helping (RTs, sharing, attending and promoting events) Conversing (@replies, Likes, Comments)

43. Spending Social Capital Asking for stuff Promoting stuff

45. Recommended Reading The Cluetrain Manifesto Here Comes Everybody, Clay Shirky Groundswell, Charlene Li & John Bernoff Friends with Benefits, Darren Barefoot & Julie Szabo

46. Thank you. If you hated us, tell us. If you loved us, tell the Internet.