1. 1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department of Transportation July 22, 2015

2. 2 Why Social Media? Connect with constituents Deliver a message Build an audience Engage a population

3. 3 You Have a Captive Audience Two billion people use social media 74% of U.S. adults use social media 92% of U.S. teens are online daily Source: Pew Research Center, January-April 2015

4. 4 Best Practices for Maximum Success Establish rules of engagement Integrate multiple platforms Engage in two-way communication Be creative … have fun … be human

5. 5 Best Practice: Rules of Engagement Maintain a Social Media Policy

6. 6 Best Practice: Integrate Multiple Platforms Utilize the platforms that reach your audience

7. 7 Best Practice: Two-Way Communication Engage your audience

8. 8 ADOT and Facebook Travel alertsMeeting noticesClosures & restrictions

9. 9 ADOT and Facebook VideosADOT Blog promotionSafety campaigns

10. 10 ADOT and Facebook Customer Service

11. 11 ADOT and Twitter (@ArizonaDOT) Photos Tell the Story

12. 12 ADOT and Twitter (@ArizonaDOT) Customer Service

13. 13 Public Engagement  1,817 #HaboobHaiku-tagged tweets from June 10-17, 2012  450+ original haikus submitted on Twitter  Tweets from Reuters, Associated Press Travel, The Arizona Republic #HaboobHaiku

14. 14 National and International Media Coverage  Generated more than 600 media stories  Coverage included CNN, MSNBC, Fox News, BBC, NPR, The New York Times, The Washington Post, Chicago Tribune #HaboobHaiku

15. 15 ADOT and YouTube

16. 16 ADOT and Flickr

17. 17 ADOT Blog Current ProjectsFrom the Archives

18. 18 Best Practice: Be Creative … Have Fun Play with sasquatches

19. 19 Best Practice: Be Creative … Have Fun

20. 20 Capture Your Audience … and Don’t Let Go

21. 21 Best Practices for Maximum Success Establish rules of engagement Integrate multiple platforms Engage in two-way communication Be creative … have fun … be human

22. 22 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department of Transportation ttait@azdot.gov :: 602.712.7070