1. SOCIAL MEDIA CAMPAIGNS

2. 2 74% of U.S. adults use social media 60% are not looking for news and information. They just come across it. Pew Research COMMUNICATIONS

3. 3 Social audiences are distracted and overwhelmed with information. They scan their newsfeeds. They only pay attention to what really interests them. COMMUNICATIONS

4. 4 The Ideal An online community around every topic. Campaign are a good compromise. COMMUNICATIONS

5. 5 By concentrating a series of posts on one topic over a short period of time we increase the chance of audiences noticing stories that interest them. COMMUNICATIONS

6. 6 Content goes beyond news releases created by Communications. Photos Videos Websites Fact Sheets Any digital content that is on topic Webinars Content does not have to be new for the campaign COMMUNICATIONS

7. 7 Components of a campaign Content to share Content hub specific to the topic http://u.osu.edu Established social media presence Promotion through traditional methods. COMMUNICATIONS

8. 8 Completed Campaigns Food Preservation Welcome Week Farm Science Review Water 4-H Week Fall Fest/Extension 100 Science Week COMMUNICATIONS

9. 9 Future Campaigns Food Security/Hunger 12 days of Experts GMO’s Field to Faucet 4-H Week Legislative Impact COMMUNICATIONS