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Published bySamantha Waters Modified over 9 years ago
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The Top 5 Things Scientists Need to Know about Social Media Amy Hays, Texas A&M Institute of Renewable Natural Resources
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THERE ISN’T A SINGLE GENERATION THAT IS USING THE INTERNET LESS
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Your outreach and activity should use the strengths for generations Who trusts/uses sites? Will a video be better? Should I select IM? Are they socially online? Where are they getting news?
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NOT ALL TOOLS ARE USED EQUALLY
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HOPING TO BE FOUND ON SEARCH ENGINES WON’T GET YOU FOUND
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SEO (Search Engine Optimization) Now Includes Social Networks
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If your content is important, what steps are you taking to be found? Are YOU online Is your AGENCY online Is your CONTENT promoted – How – By whom Is your content CURRENT? Is your content WELL WRITTEN?
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POORLY DEVELOPED CONTENT WILL PERFORM….POORLY
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Good title Pictures [shares for social spaces] Links to resources**** Call to action *****
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Become a Better Story-teller
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Be Tactical What do you want to be known for? Can you plan with the seasons? Plan on a monthly theme Layout a posting strategy
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Posting Strategy video webpage Highlight a Resource Show people Details Share a Success Link to their resources Congrats or news Share from a Partner Hold a contest Be fun Ask a Question What is their job Personal perspective Highlight a Staff member
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Content Calendars
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Summary Online users are increasing in number Choose your platforms wisely SEO alone is not enough Poor content needs to be purged or re-done Be a good story-teller
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Amy E. Hays Emerging Technologies Program Specialist Texas A&M Institute of Renewable Natural Resources ahays@tamu.edu
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