1. Social Media Etiquette for Start-Ups Wanting Media

2. Research  Know your audience, know your media outlets  Traditional media: local TV news, newspapers, magazines, radio stations  Specialized/ Independent media: blogs, newsletters, on-line magazines, digital series Take the time to watch/read content by the above media to know if there’s a platform/fit for your business, event or message Ex: Georgia based F-U T-shirt company

3. Build Organic Relationships  Hire a Publicist (PR)  Established connections  Media guidance  Professional appeal  In house PR  Save money  Direct Connections Passion Social media engagement

4. Hire PR vs. DIY  Hiring a GOOD PR professional makes a difference, period!  If budget is an issue, barter or get a consultation  DIY take the risk of  Making a bad first impression Calling local news media at the wrong time  Sending blind e-mails  Non-compelling press release  Negotiating coverage ProsCons

5. Social Media: Friend or Foe  Assume you’re BFFs  Assume you’re entitled to press  Contact newsroom before newscast  Tell media how to do their job  Photo bomb  Tweet at 2am  Repeatedly ask a question already answered  Ignore a “NO”  Post a blind video link  Blind “Likes”, Retweets, Favorites  Write a dissertation  Write in all CAPS  use “!!!” in positive tone  Be professional with personality!  Ask permission to post  Tweet, but not after Happy Hour  Turn a “No” into an opportunity to ask for suggestions  Explain how video link relates to topic  Engage media with organic conversation  K.I.S.S  Remember your manners  Thank You Note Don'tsDos

6. Resources The Golden Rule still rules  When in doubt, remember the Golden Rule… When in doubt, remember the Golden Rule…  ”Treat others as you would like others to treat you.” ”Treat others as you would like others to treat you.”  http://www.emilypost.com/ http://www.emilypost.com/  Manners in a Digital World by Daniel Post Senning Manners in a Digital World  The-Emily-Post-Institute  @EmilyPostInst Thank You! Michelle Madison @MychelleMadison