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Nick Mattia | Director of Sales Understanding Today’s More Tech Savvy & Cost Conscious Environment.

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Presentation on theme: "Nick Mattia | Director of Sales Understanding Today’s More Tech Savvy & Cost Conscious Environment."— Presentation transcript:

1 Nick Mattia | Director of Sales Understanding Today’s More Tech Savvy & Cost Conscious Environment

2 Facial Plastic Surgery patients gather information from physicians and the following: ‣ Online 60% ‣ Referrals/info from friends 53% ‣ Social media 47% ‣ Online chat rooms/forums 30% The Pursuit of Information Source: 2013 AAFPRS Membership Study Note: Multiple sources could be checked on answer

3 Not Having a Social Media Presence is a Missed Opportunity ‣ Listen and learn about patient needs ‣ Interact and develop relationships with existing and potential patients ‣ Help patients find and consider your practice over the competition ‣ Build awareness and thought leadership in your local community Source: “Building Your Social Media Practice With Marketing,” a Social Media webinar presented on behalf of CareCredit by Digitaria, 2012

4 Social Media can be a Manageable Time Commitment Source: 2013 Social Media Marketing Industry Report by Social Media Examiner ‣ In a survey of over 3,000 marketers, 62% said they spend between 1 to 10 hours per week working on social media ‣ For consumer marketing (B2C), Facebook, blogging, Twitter, LinkedIn and YouTube were the top five platforms used by marketers, with Facebook leading the pack at 67%

5 Benefits of Social Media Marketing ‣ Additionally, at least 62% of businesses with 10 or fewer employees agreed social media also reduced marketing expenses ‣ The top two benefits of social media marketing indicated by marketers are increasing exposure and increasing traffic Source: 2013 Social Media Marketing Industry Report by Social Media Examiner

6 Build a Presence Through Simple Content Your office build credibility and convey how it cares about patients by: ‣ Positioning your industry expertise ‣ Addressing concerns ‣ Sharing compliments ‣ Providing examples of care Develop content your existing and/or potential patients may be looking for including: ‣ New services or programs ‣ Breaking news within your industry ‣ Available payment options, such as the CareCredit health & beauty credit card Source: “Building Your Social Media Practice With Marketing,” a Social Media webinar presented on behalf of CareCredit by Digitaria, 2012

7 CareCredit Saves You Time by Putting it all in One Place: Advertising Toolkit ‣ Logos, copy suggestions and CareCredit application links ‣ Sample Facebook® posts and sample Twitter ® tweets ‣ Banners and buttons you can add to your marketing can make it easier for your patients to learn about and apply for the CareCredit health and beauty credit card

8 Online Tools to Provide Insights ‣ Google Insights for Search™ service ‣ Facebook™ Reports ‣ Hootsuite™ Tracking ‣ CareCredit Reports Source: “Building Your Social Media Practice With Marketing,” a Social Media webinar presented on behalf of CareCredit by Digitaria, 2012

9 CareCredit has free reporting tools for enrolled AAFPRS practices on a wide variety of topics including: ‣ Customized Practice Performance Review ‣ Custom Apply Link ‣ Available Credit Report ‣ Provider Locator ‣ And much, much more

10 Sample Customized Practice Performance Review Report

11 Available credit can help patients move forward with procedures and treatments without further delay 934 $156,920,262 $2,755,388 49,604 * Subject to credit approval SAMPL E

12 Additional Consumer Insights Reporting: Consumer Confidence Index (CCI) Source: The Conference Board Consumer Confidence Index ‣ The U.S. Consumer Confidence Index (CCI) is an indicator designed to measure consumer confidence in the economy ‣ Household survey of consumer opinions on current conditions and future expectations of economy

13 Facial Plastic Surgery Patient Concerns Top 3 patient concerns noted by AAFPRS Members: ‣ Results ‣ Cost ‣ Recovery time Source: 2013 AAFPRS Membership Study

14 When facial artistry and financial flexibility come together, it’s a beautiful thing.

15 For More Information: Email: nmattia@carecredit.com Visit Us: CareCredit Booth #501


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