1. Cody Johnson Bus 111

2.  Founded by Kevin Rose ◦ CEO – Jay Adelson  Officially launched December 5, 2004  Rank: 186 according to Alexis.com  Revenue: 8.5 Million (2008)  Advertising: Banner ads and referrals

3.  Introduced the voting system, which allows users to “Digg” or “bury” articles.  “Digg” - a positive vote, adds to score which controls where is ranks among other posts  “Bury” - a negative vote does not effect score ◦ Enough negative votes deletes the post

4.  Social News Website – users post stories that are ranked based on popularity ◦ Users of Digg can follow one another and build personal profiles according to interests, etc (much like facebook) ◦ Users can vote on other users posts or comments by either “digging” or “burying” ◦ Other users can post comments, which are also ranked based on popularity

5.  Digg can be followed using other social media accounts such as Facebook, Twitter, Google +, etc.  Digg allows other social media site users to follow Digg, who may be interested in current topics that are popular of relating interest to the user  In July, 2008 Google offers Digg $200 Million ◦ After Google withdrew their offer, Digg entered 3 rd party funding & received $28.7 million from investors, to move offices to accommodate for more staff

6.  Digg is offered as an app for Android or iPhone  First site to introduce the voting system, although several copycats exist.  Various categories exist, where you can search by category or search all categories -Business –Entertainment –Gaming –Lifestyle -Offbeat -Politics –Science -Sports –Technology -World News

7.  http://digg.com/ http://digg.com/