1. Teaching media business in a time of uncertainty Marcus Messner, Ph.D. Virginia Commonwealth University

2. Business of Media Class  Multimedia Journalism Master’s Program  Online class with 15 journalism students  10 weeks in spring semester (2009 + 2010)  How do you teach business of media to journalists?

3. Topics covered  Media Market Models  Media Deregulation  Media Conglomerates  Media Profitability and Challenges  New Media Markets

4. Assignments  Online discussions  Interviews with media managers  Business model development  Research paper on media company strategy

5. Interviews with Managers

6. Discussions of Strategies

7. Developing new business models

8. Student Business Projects

9. Where to go from here?  Young journalists start thinking about the business of their profession  Multimedia and social media strategy development  Involving real clients for model development in future semesters

10. Questions? Marcus Messner, Ph.D. Virginia Commonwealth University