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2. 2 2011 IBIC Board of Directors Elected: Dan Cook, Chair, New Providence Elaine Utesch, Vice-chair, Correctionville Roger Brummett, Secretary, Bedford Scott Niess, Treasurer, Osage Daryl Strohbehn, Boone

3. 3 2011 IBIC Board of Directors Statutory Bill NortheyIowa Secretary of Agriculture Wendy WintersteenDean, ISU College of Agriculture and Life Sciences Justin Gibson, LamoniIowa Livestock Markets

4. 4 2011 IBIC Board of Directors One year appointments Helen Wiese, Manning* Tom Hotz, Lone Tree* Scott McGregor, Nashua* Terri Carstensen, Odebolt Elaine Utesch, Correctionville Ken Birker, Vinton Nancy Couser, Nevada Ed Greiman, Garner Bob Henderson, Albia Steve Rehder, Hawarden * Federation of State Beef Councils Directors

5. 5 2011 Cattlemen’s Beef Board Jeff Clausen, Carson Will Frazee, Emerson Dean Black, Somers Kent Pruismann, Rock Valley

6. 6 Funding State & National Programs Cattlemen’s Beef Board Producer pays $1.00/head State Beef Council $1 State Programs Federation of State Beef Councils and USMEF National Programs 50¢ 50¢ 20¢ 30¢

7. 7 Return on Investment Economic study by Dr. Ron Ward Checkoff programs between 2003 and 2008 Positive return of $ 5.55 for each $1 investment

8. 2011 Beef Checkoff Program Update Iowa Beef Industry Council

9. 9 Iowa Beef Industry Council Mission to expand consumer demand for beef strengthen beef’s position in the global marketplace and improve producer profitability

10. 10 YOUR beef checkoff … Promotion Consumer information Research Industry information Foreign markets Producer communication

11. 11 “Beef. It’s What’s for Dinner” 86 percent of consumers recognized Power of Protein, Land of Lean Beef.” Promotion → Consumer Advertising → National Advertising Advertising Committee Continuing to build on this success with 29 Lean Cuts. One Powerful Protein.

12. 12 2011 Advertising ‘PROFILES’ advertorials with recipes

13. 13 Capitalize on the Power of Lean Teach culinary professionals and consumers tips on choosing and preparing lean beef.

14. 14 Retail Partnerships: BAM Cuts in Hy-Vee BAM = Beef Alternative Merchandising Top Loin Petite Roast

15. 15 BAM Cutting Demo for Fareway

16. 16 New Product Development with Maid Rite

17. 17 Foodservice: Culinary Competitions Reinhart Collegiate Contest Celebrating Excellence Competition - Iowa Restaurant Association Pro-Start for High School Students

18. 18 The Rusty Duck

19. 19 Reaching Consumers – Online Community Tools Recipe Rating & Reviews How-To Videos Personalized Grocery Lists E-mail Newsletter Prime Posts - Beef Blogs

20. 20 Nutrition / Food Safety Influencers How we raise cattle and what they eat

21. 21 Registered Dietitians ISU Dietetic Interns Iowa Dietetic Association annual meeting

22. 22 Living History Farms Cross- Country Race 8,000 servings of hot beef stew!

23. 23 TEAM BEEF

24. 24 International Marketing – Iowa Meat Trade Missions

25. 25 Source: USDA/USMEF, steer & heifer slaughter 2003: $136.46 Jan.- Sept. 2011: $202 Jan.-Sept. 2011: 14.4% of production exported! Results: Rebuilding After BSE Value of exports, per head slaughtered In 2011, on track to exceed $5 billion in total export value for first time in history!

26. 26 Beef Quality Assurance

27. 27 County Promotion Activities

28. 28 Has raised $ 1,937,228 for the Ronald McDonald Houses of Des Moines, Iowa City and Sioux City 29 th Annual Governor’s Charity Steer Show

29. Masters of Beef Advocacy - 200 plus Iowans Educating spokespeople for the beef industry! mba@beef.org

30. 30 www.mybeefcheckoff.com