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4-H Dairy Showcase: An Innovative Alternative to Auction Based Recognition for Livestock Programs Bradley W Rugg Director, Animal Science and Fair Programs.

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Presentation on theme: "4-H Dairy Showcase: An Innovative Alternative to Auction Based Recognition for Livestock Programs Bradley W Rugg Director, Animal Science and Fair Programs."— Presentation transcript:

1 4-H Dairy Showcase: An Innovative Alternative to Auction Based Recognition for Livestock Programs Bradley W Rugg Director, Animal Science and Fair Programs Patrick J Jirik Extension Educator, Volunteer and Partnership Development

2 Youth Enrolled in MN 4-H Year TOTAL MEMBERS Percent Increase 200934,6445.31 200832,8983.69 200731,7277.72 200629,4528.91 200527,0623.69 200426,100-4.03 200327,1960.34 200227,096-3.70 200128,129-0.12 200028,161

3 2010 MN 4-H Animal Science Enrollment Total 2010 AnSci Enrollment = 27,916 Project Area Total Enrollment State Event Participation % State Event Participation 1 Horse415877218.57 2 Dog379048812.88 3 Beef344957216.58 4 Rabbit32322828.73 5 Poultry29502679.05 6 Swine280146016.42 7 Dairy256650819.80 8 Sheep223937616.79 9 Goat207526412.72 10 Lama656609.15

4 MINNESOTA 4-H UNIQUE GIVENS State Fair  6,500 4-Hers participate at the State Fair, most with overnight lodging and meals.  2,500 4-Hers participate with Livestock Exhibits.  All State Fair 4-H participants “win” a trip with their project. This is done through a State Fair line-up selection process done at the completion of project judging at County Fair.  4-Hers are allowed to bring only 1 animal and 1 General Project to the State Fair.  4-Hers must have completed the 6 th grade to compete at the State Fair.

5 MINNESOTA 4-H UNIQUE GIVENS State Fair – AnSci Projects  All State Fair Livestock participants participate in an interview process to gauge knowledge and growth. The top 20% receive polo shirts and the top 2% receive director’s chairs.  All State Fair Livestock participants must be certified in MN 4-H Livestock Quality Assurance and Ethics.  Minnesota 4-H offers lease opportunities for most species in the breeding classes.  County species delegations participate in a 3-4 hour intensive consumer awareness program designed to educate fairgoers on any aspect of the respective species.

6 MINNESOTA 4-H UNIQUE GIVENS Auction  4-H Auctions are held in 86% of all counties.  Over $1.3M generated annually at MN 4-H auctions.  Average auction – over $19,000; some grossing over $70,000.  Auctions must begin with a 4-Her delivered statement indicating participation in the auction is a “privilege – not a right.”  All auctions are premium only – no animals are sold.  Only purple, blue and red ribbon winners are allowed.  No Cloverbuds.  A minimum of 20% of each auction dollar must go to the 4-H program.

7 State Fair Purple Ribbon Auction Results BeefSwineSheep YearTotalTop Bid Ave Non ChampionTop Bid Ave Non ChampionTop Bid Ave Non Champion 2010$327,375$14,600$4,750$7,000$2,933$5,500$2,454 2009$315,125$14,500$4,216$6,200$2,749$5,500$2,537 2008$317,000$14,000$4,984$8,000$2,530$5,100$2,269 2007$280,000$13,700$4,320$7,100$1,999$5,000$1,796 2006$235,000$13,600$3,626$6,500$2,018$4,850$1,791 2005$230,000$13,500$3,472$6,000$1,757$4,700$1,696 2004$200,000$12,500$3,017$5,500$1,430$3,900$1,267 2003$175,000$11,000$2,807$5,300$1,225$3,100$1,238 2002$131,000$10,500$2,133$5,100$1,071$2,750$1,017 2001$104,000$10,000$2,463$3,500$624$2,700$719 2000$104,000 1999$94,000$10,000$1,642$4,700$612$2,000$888

8 DAIRY SHOWCASE How it was born…  Three years of research: tracking scholarship vs. competition in livestock.  Increasing inquiries from Dairy leadership in terms of Auction participation.  A series of meetings with the Auction Committee to consider inclusion.  A strong desire to focus on scholarship above competition.

9 Champion Steer vs. Kern Scholarship Comparison 2010 Champion Steer –Award based solely on State Fair placing –$14,600 – 20% = $11,680 paid to the 4-Her –Total paid immediately – no strings attached – No other 4-H activities or leadership required 2010 Kern Scholarship –Award based on well rounded 4-H career including leadership –$1,500 per year X 4 years = $6,000 maximum –Paid out over 4 years if 4-Her maintains a 3.0 GPA. 4-Her must reapply each year of eligibility

10 AUCTION ISSUES WE WANTED TO AVOID  Expectation of exceptional breeding and/or high price paid to be competitive  ‘Last minute’ dollar expectation that often comes with participation  ‘Strong arming’ potential and current buyers  An auctioneer approach vs. opportunity to showcase accomplishments

11 Showcase Scorecard

12 Showcase Profile

13 HOW DID WE DO?

14 Sheep Interview Results *Indicates Champion or Reserve Market Lamb **Does not include 1 exhibitor that did a make up interview Score# of IntermediatesPremium $# of SeniorsPremium $ 201 1 19 122100, 2000 181 222675, 2950, 2550 176 312460 1672500, 2250332100 1511 25 3100, 2150, 2000, 2000 1420 332700, 2350 1318 123800* 1217255012 1119 62350 1020 6 915 32995 882400, 255035500* 75 1 62 51 42 1 3 2 1

15 Sheep Auction Participants Breed/PlacingPremiumShowmanship Interview Finalists (top 20%) Judging Participant Project Bowl Grand Champion Market Lamb$5,500PA - Advanced Call-Back Reserve Champion Market Lamb$3,800PA - Champion Senior x Reserve Champion Heavyweight Market Lamb$2,500PA - Intermediate Call-Backxno Reserve Champion Middleweight Market Lamb$3,100PA - Advanced Call-Back Champion White Face Market Lamb$2,100 no Champion Speckled Face Market Lamb$2,995PA - Senior Call-Back Champion Lightweight Market Lamb$2,350PA - Advanced Call-Back Reserve Champion Lightweight Market Lamb$2,550PA - Intermediate Call-Back no Reserve Champion Speckleface Market Lamb$2,400PA - Intermediate Call-Back x Class 12 Heavyweight$2,150 Class 11 Heavyweight$2,460 PA - Reserve Champion Advanced Class 12 Heavyweight$2,675 x*xyes Class 12 Heavyweight$2,100PA - Champion Advancedx*xno Class 10 Heavyweight$2,950PA - Reserve Champion Seniorx Class 9 Middleweight$2,250PA - Champion Intermediatexxyes Class 8 Middleweight$2,700PA - Advanced Call-Back yes Class 8 Middleweight$2,000PA - Senior Call-Back yes-horse Class 8 Middleweight$2,650PA - Advanced Call-Back no Class 10 Heavyweight$2,350PA - Senior Call-Back Class 9 Middleweight$2,000PA - Senior Call-Back Class 11 Heavyweight$2,000PA - Senior Call-Backx Class 7 Middleweight$2,550PA - Advanced Call-Backx*no Class 7 Middleweight$2,550PA - Intermediate Call-Back no *An x* in the interview column indicates a chair winner *A “no” indicates the county offers program but exhibitor did not participate

16 Swine Interview Results *Indicates Champion or Reserve Champion Market Barrow **Does not include 4 exhibitors that did make up interviews (including the Champion and Reserve Champion Market Gilt exhibitors) Score # of IntermediatesPremium $# of SeniorsPremium $ 20 19 1884500*, 29503 173 7 167 97000*, 4900 1525250024 2000, 4700, 2800, 2000, 3000, 2550 14302400, 3100372550, 3700 13282000362000 12242550384600, 2300, 2400 1126200029 10 3250222000, 2000 910 173050, 2300, 2550 84 52800, 2400 77 3 62 2 51 1 41 31 2 1

17 Swine Auction Participants Breed/PlacingPremiumShowmanship Interview Finalists (top 20%) Judging Participant Project Bowl Grand Champion Market Swine$7,000Advanced Call-Backx Reserve Champion Market Swine$4,5004th Overall Intermediatex*xx Grand Champion Market Gilt$4,620Champion Advanced Reserve Champion Market Gilt$4,500Reserve Champion Advanced xno Champion Purebred Market Barrow$4,600Senior Call-Back Reserve Champion Purebred$2,000Advanced Call-Back Champion Heavyweight Market Barrow$3,2503rd Overall Intermediate Reserve Champion Middleweight Barrow$2,550Champion Senior no Middleweight$2,950 Reserve Champion Intermediatex*xx Reserve Champion Heavyweight Market Barrow$2,300 no Heavyweight$2,000Reserve Champion Advancedx Reserve Champion Lightweight Market Barrow$2,000 no Duroc$3,050Advanced Call-Back no Middleweight$2,400Champion Intermediate Heavyweight$4,700Senior Call-Backx Heavyweight$2,775 Lightweight$2,400 no Lightweight$3,700 Heavyweight$2,5005th Overall Intermediatexno Yorkshire$2,8005th Overall Advanced no Lightweight$2,550Intermediate Call-Back Middleweight$2,000 Yorkshire$2,800Advanced Call-Backx*no Heavyweight$2,300 Yorkshire$2,0005th Overall Seniorxnox Heavyweight$2,000 no Lightweight$3,000 x no Hampshire$2,000Senior Call-Back no Yorkshire$3,100Intermediate Call-Back Middleweight$2,400Advanced Call-Backx *An x* in the interview column indicates a chair winner *A “no” indicates the county offers program but exhibitor did not participate

18 Beef Interview Results *Indicates Champion or Reserve Market Beef **Indicates Champion or Reserve Dairy Steer *Does not include 3 exhibitors that did make up interviews Score # of IntermediatesPremium $ # of SeniorsPremium $ 22 1 21 20 1 19 18 114650, 3300 17 113800, 3300 161 12 152 193450, 3700 146 176300**, 5250, 3300 136 267000, 4650 12112900, 38502114600*, 3700, 3300 117 165600, 4500 10117000**, 4525119600*, 3100 91440505 89 77675, 5300 7116250, 5100 6549001 53 41 1 3 1

19 Beef Auction Participants Breed/PlacingShowmanship Interview Finalists (top 20%) Judging Participant Project Bowl Premium Grand Champion Market Beef$14,600PA Reserve Champion Market Beef$9,600PA no Champion Hereford Steer$7,000PA - Champion Senior no Champion Angus Steer$5,600PA Dairyno Champion Shorthorn Steer$4,025PA - Intermediate Call-Back Champion Limousin Steer$5,350 Champion Simmental Steer$7,675 no Champion Charolais Steer$3,450PA Champion Maine-Anjou Steer$4,525PA x Champion Shorthorn Plus Steer$6,250PA - Intermediate Call-Back Champion Market Heifer$5,100PA Reserve Champion Hereford Steer$5,250PA - Intermediate Call-Backx yes Champion Heavyweight Crossbred Steer$4,500PA - Senior Call-Back Reserve Champion Simmental Steer$5,300PA - Senior Call-Back x Reserve Champion Charolais Steer$3,100PA - Senior Call-Back no Reserve Champion Maine Anjou Steer$3,800PAxxyes-horse Reserve Champion Lightweight Crossbred Steer$4,650PAx*xyes Reserve Champion Middleweight Crossbred Steer$3,850 Reserve Champion Shorthorn Plus Steer$2,900PA Crossbred$3,100 no Crossbred$4,900 xno Crossbred$4,650 PA - Reserve Champion Senior xyes Grand Champion Dairy Steer$7,000 Reserve Champion Dairy Steer$6,300 Champion Heavyweight Dairy Steer$3,300 xDairy Champion Super Heavyweight Dairy Steer$3,300Champion Senior Reserve Champion Lightweight Dairy Steer$3,700 Dairyno Reserve Champion Middleweight Dairy Steer$3,700 no Reserve Champion Heavyweight Dairy Steer$3,100 *An x* in the interview column indicates a chair winner *A “no” indicates the county offers program but exhibitor did not participate

20 Dairy Showcase Model PlacingAward Leadership Profile Score 09 Judging Contest Project Bowl 10 Interview placing Showmanship placing Show placing 1$1,500 xxxx PR 2$1,250 xxx xPR 3$1,000 xxxx PR 4$900 xx x PR 5$850 xxx xBL 6$800 xxxxxPR 7$725 xxxxxPR 8$650 xxxxxBL 9$575 xx xxBL 10$500 xxxx BL 11$400 xxxx BL 12$400 x xx BL 13$400 xx x PR 14$400 xxx xPR 15$400 xxxx PR 16$300 xxxx PR 17$300 xx x PR 18$300 xx x BL 19$300 xxx BL 20$300 x xx PR 21$200 xxxx BL 22$200 xxx PR 23$200 xxxx BL 24$200 xxxx PR 25$200 xxxx BL

21 QUESTIONS AND DIALOG

22 Thank YOU!

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