1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Promotional Objectives Promotional Strategies MIM Data Collection Channel Management

2. This promotional objective is when potential customers must know something about a product if they are to buy at all.

3. What is to inform?

4. This promotional objective may provide a boost to the customer to choose one product over the other.

5. What is to persuade?

6. Moving a customer from awareness of a product to making a purchase.

7. What is creating interest?

8. State Farm’s slogan “like a good neighbor State Farm is there”

9. What is reminding?

10. New products and new companies are often unknown to a market, which means in companies must focus on establishing an identity.

11. What is building awareness?

12. Certificates that entitle customers to cash discounts on goods or services at the time of the purchase

13. What are coupons?

14. Type of promotional strategy that requires a skill to be demonstrated

15. What are contests?

16. Promote many products because they create customer excitement and increase sales

17. What are incentives?

18. This is a consumer promotion that involves using a brand name product on a movie or television show

19. What is Product Placement?

20. This type of promotions deal with the sellers, manufacturer within businesses

21. What is Trade Promotions?

22. The information the company collects directly from its own surveys- first time collected; expensive

23. What is Primary Data?

24. The information the company collects from other sources that already exist

25. What is Secondary Data?

26. How does a marketing- information management system affect customers?

27. What is happier customers?”

28. Why marketers should collect information.

29. What is to stay ahead of the competition?

30. What type of MIM is opinion research.

31. What is attitude research or qualitative research?

32. What is the first step in the market research process

33. What is defining the problem?

34. How is primary data obtained

35. What is through company research projects or specialized research organizations?

36. The experimental method is often used to test what

37. What is new package design, media usage, or new promotions?

38. What are the advantages of the observation method of research

39. What are the interactions between customers and employees?

40. A researcher that poses as a customer and goes in a business to observe employees and operations

41. What is a mystery shopping?

42. A type of channel management where middlemen are involved

43. What is indirect ?

44. A type of channel management where no middlemen are involved

45. What is direct?

46. An industrial manufacturer would most likely use what type of channel of distribution? List the channel members, in order.

47. What is Direct Distribution? Producer/Manufacturer to Industrial User

48. Perishable items are more likely to use what type of distribution?

49. What is Direct Distribution?

50. The most common method of indirect distribution for consumer products/services? List the channel members, in order.

51. What is Indirect Distribution? Producer-Retailer-Consumer?