1. Business and Specialized IS Knowledge Management & Specialized IS ทัศนวรรณ ศูนย์กลาง ภาควิชาคอมพิวเตอร์ คณะ วิทยาศาสตร์

2. เนื้อหาบรรยาย Overview of Information Systems (IS) Information Technology Concepts Business and Specialized IS System Development IS in Business and Society Components of an IS 2

3. Business and Specialized IS Electronic and Mobile Commerce Enterprise Systems Information and Decision Support Systems Specialized IS 3

4. Overview Knowledge Management Artificial Intelligence Expert System Virtual Reality 4

5. Knowledge Management

6. Principles of Information Systems, Ninth Edition 6 Knowledge Management Systems Data consists of raw facts Information –Collection of facts organized so that they have additional value beyond the value of the facts themselves Knowledge –Awareness and understanding of a set of information and the ways that information can be made useful to support a specific task or reach a decision

7. Principles of Information Systems, Ninth Edition 7 Knowledge Management Systems (continued) Knowledge management system (KMS) –Organized collection of people, procedures, software, databases, and devices –Used to create, store, share, and use the organization’s knowledge and experience

8. Principles of Information Systems, Ninth Edition 8 Knowledge Management Systems (continued)

9. Principles of Information Systems, Ninth Edition 9 Overview of Knowledge Management Systems Explicit knowledge –Objective –Can be measured and documented in reports, papers, and rules Tacit knowledge –Hard to measure and document –Typically not objective or formalized

10. Principles of Information Systems, Ninth Edition 10 Data and Knowledge Management Workers and Communities of Practice Data workers –Secretaries, administrative assistants, bookkeepers, etc. Knowledge workers –Create, use, and disseminate knowledge –Professionals in science, engineering, or business; writers; researchers; educators; corporate designers; etc.

11. Principles of Information Systems, Ninth Edition 11 Data and Knowledge Management Workers and Communities of Practice (continued) Chief knowledge officer (CKO) –Top-level executive who helps the organization use a KMS to create, store, and use knowledge to achieve organizational goals Communities of practice (COP) –Group of people dedicated to a common discipline or practice –May be used to create, store, and share knowledge

12. Principles of Information Systems, Ninth Edition 12 Obtaining, Storing, Sharing, and Using Knowledge Knowledge workers –Often work in teams –Can use collaborative work software and group support systems to share knowledge Knowledge repository –Includes documents, reports, files, and databases

13. Principles of Information Systems, Ninth Edition 13 Technology to Support Knowledge Management Effective KMS –Is based on learning new knowledge and changing procedures and approaches as a result Microsoft offers a number of knowledge management tools, including Digital Dashboard

14. Principles of Information Systems, Ninth Edition 14 Technology to Support Knowledge Management (continued)

15. Artificial Intelligence

16. Principles of Information Systems, Ninth Edition 16 An Overview of Artificial Intelligence Artificial intelligence (AI) –Computers with the ability to mimic or duplicate the functions of the human brain Computer systems that use the notion of AI: –Help to make medical diagnoses –Explore for natural resources –Determine what is wrong with mechanical devices –Assist in designing and developing other computer systems

17. Principles of Information Systems, Ninth Edition 17 Artificial Intelligence in Perspective Artificial intelligence systems –Include the people, procedures, hardware, software, data, and knowledge needed to develop computer systems and machines that demonstrate characteristics of intelligence

18. The Nature of Intelligence Turing Test –Determines whether responses from a computer with intelligent behavior are indistinguishable from those from a human being Characteristics of intelligent behavior include the ability to: –Learn from experiences and apply knowledge acquired from experience –Handle complex situations –Solve problems when important information is missing Principles of Information Systems, Ninth Edition 18

19. Principles of Information Systems, Ninth Edition 19 The Nature of Intelligence (continued) Characteristics of intelligent behavior include the ability to: –Determine what is important –React quickly and correctly to a new situation –Understand visual images –Process and manipulate symbols –Be creative and imaginative –Use heuristics

20. Principles of Information Systems, Ninth Edition 20 The Difference Between Natural and Artificial Intelligence Can computers be programmed to have common sense? One of the driving forces behind AI research –An attempt to understand how people actually reason and think

21. Principles of Information Systems, Ninth Edition 21 The Difference Between Natural and Artificial Intelligence (continued)

22. Principles of Information Systems, Ninth Edition 22 The Major Branches of Artificial Intelligence AI is a broad field that includes: –Expert systems, robotics –Vision systems, natural language processing –Learning systems, and neural networks

23. Principles of Information Systems, Ninth Edition 23 The Major Branches of Artificial Intelligence (continued)

24. Principles of Information Systems, Ninth Edition 24 Expert Systems Hardware and software that stores knowledge and makes inferences, similar to a human expert Used in many business applications

25. Principles of Information Systems, Ninth Edition 25 Robotics Developing mechanical devices that can: –Paint cars, make precision welds, and perform other tasks that require a high degree of precision Manufacturers use robots to assemble and paint products Contemporary robotics –Combine both high-precision machine capabilities and sophisticated controlling software

26. Principles of Information Systems, Ninth Edition 26 Vision Systems Hardware and software that permit computers to capture, store, and manipulate visual images and pictures Effective at identifying people based on facial features

27. Principles of Information Systems, Ninth Edition 27 Natural Language Processing and Voice Recognition Processing that allows the computer to understand and react to statements and commands made in a “natural” language, such as English Voice recognition –Converting sound waves into words

28. Principles of Information Systems, Ninth Edition 28 Learning Systems Combination of software and hardware that: –Allows the computer to change how it functions or reacts to situations based on feedback it receives Learning systems software –Requires feedback on results of actions or decisions

29. Neural Networks Computer system that simulates functioning of a human brain Specific abilities: –Capable of retrieving information even if some neural nodes fail –Quickly modifies stored data as a result of new information –Discovers relationships and trends in large databases –Solves complex problems for which all the information is not present Principles of Information Systems, Ninth Edition 29

30. Other Artificial Intelligence Applications Genetic algorithm –Approach to solving complex problems in which a number of related operations or models change and evolve until the best one emerges Intelligent agent –Programs and a knowledge base used to perform a specific task for a person, a process, or another program Principles of Information Systems, Ninth Edition 30

31. Expert Systems

32. Principles of Information Systems, Ninth Edition 32 An Overview of Expert Systems Computerized expert systems –Have been developed to diagnose problems, predict future events, and solve energy problems –Use heuristics, or rules of thumb, to arrive at conclusions or make suggestions

33. Principles of Information Systems, Ninth Edition 33 When to Use Expert Systems People and organizations should develop an expert system if it can: –Provide a high potential payoff or significantly reduce downside risk –Capture and preserve irreplaceable human expertise –Solve a problem that is not easily solved using traditional programming techniques –Develop a system more consistent than human experts

34. Components of Expert Systems 34 Explanation facility Inference engine Inference engine User interface User interface User

35. Principles of Information Systems, Ninth Edition 35 Components of Expert Systems Knowledge base –Stores all relevant information, data, rules, cases, and relationships used by expert system –Creates knowledge base by: Assembling human experts Using fuzzy logic Using rules, such as IF-THEN statements Using cases

36. Principles of Information Systems, Ninth Edition 36 The Knowledge Base

37. Principles of Information Systems, Ninth Edition 37 The Knowledge Base (continued)

38. Principles of Information Systems, Ninth Edition 38 The Inference Engine Inference engine –Seeks information and relationships from knowledge base –Provides answers, predictions, and suggestions, like a human expert Backward chaining –Starts with conclusions and works backward to supporting facts Forward chaining –Starts with facts and works forward to conclusions

39. Principles of Information Systems, Ninth Edition 39 The Explanation Facility Allows a user or decision maker to understand how the expert system arrived at certain conclusions or results Example: –A doctor can find out the logic or rationale of diagnosis made by a medical expert system

40. Principles of Information Systems, Ninth Edition 40 The Knowledge Acquisition Facility Provides convenient and efficient means of capturing and storing all components of knowledge base Knowledge acquisition –Can be a manual process or a mixture of manual and automated procedures

41. Principles of Information Systems, Ninth Edition 41 The Knowledge Acquisition Facility (continued)

42. Principles of Information Systems, Ninth Edition 42 The User Interface Specialized user interface software –Is employed for designing, creating, updating, and using expert systems Main purpose –To make development and use of an expert system easier for users and decision makers

43. Principles of Information Systems, Ninth Edition 43 Participants in Developing and Using Expert Systems Domain expert Knowledge engineer Knowledge user

44. Principles of Information Systems, Ninth Edition 44 Participants in Developing and Using Expert Systems (continued)

45. Principles of Information Systems, Ninth Edition 45 Expert Systems Development Tools and Techniques Theoretically, expert systems can be developed from any programming language Expert system shells and products –Collections of software packages and tools used to design, develop, implement, and maintain expert systems

46. Principles of Information Systems, Ninth Edition 46 Expert Systems Development Tools and Techniques (continued)

47. Principles of Information Systems, Ninth Edition 47 Applications of Expert Systems and Artificial Intelligence Credit granting and loan analysis Plant layout and manufacturing Catching cheats and terrorists Hospitals and medical facilities Employee performance evaluation

48. Virtual Reality

49. Principles of Information Systems, Ninth Edition 49 Virtual Reality Virtual reality system –Enables one or more users to move and react in a computer-simulated environment Immersive virtual reality –User becomes fully immersed in an artificial, three-dimensional world that is completely generated by a computer

50. Interface Devices To see in a virtual world: –Often the user wears a head-mounted display (HMD) with screens directed at each eye Haptic interface –Relays sense of touch and other sensations in a virtual world –Most challenging to create Principles of Information Systems, Ninth Edition 50

51. Principles of Information Systems, Ninth Edition 51 Forms of Virtual Reality Immersive virtual reality Mouse-controlled navigation through a three-dimensional environment on a graphics monitor Stereo projection systems Stereo viewing from the monitor via stereo glasses

52. Principles of Information Systems, Ninth Edition 52 Virtual Reality Applications Medicine Education and training Business and Commerce Entertainment

53. Principles of Information Systems, Ninth Edition 53 Other Specialized Systems Segway Radio-frequency identification (RFID) tags Special-purpose bar codes Game theory Informatics

54. Principles of Information Systems, Ninth Edition 54 Summary Knowledge –Awareness and understanding of a set of information Knowledge workers –People who create, use, and disseminate knowledge Artificial intelligence –Broad field that includes: Expert systems, robotics, vision systems Natural language processing, learning systems, and neural networks

55. Principles of Information Systems, Ninth Edition 55 Summary (continued) Specialized systems –Segway –Radio Frequency Identification (RFID) tags –Game theory

56. Principles of Information Systems, Ninth Edition 56 Summary (continued) Expert system consists of a collection of integrated and related components Inference engine –Processes the rules, data, and relationships stored in the knowledge base Virtual reality system –Enables one or more users to move and react in a computer-simulated environment

57. References 57