1. Trust Systems for Digital Consumers in the Collaborative Economy Francesca Pick @francesca_sp OuiShare Global & Germany Connector OuiShare Fest Co-Chair

2. Building trust online: E-Commerce 5-star ratings Verified websites Identity verifi- cations Email Phone Number Home Address

3. Building trust online: Peer-to-peer marketplaces Specialty insurance Real person identity verifi- cation Social Media Connect Buttons Airbnb Verified ID

4. Portable Trust Badge

5. Trust portability: Is trust universal accross different types of marketplaces and platforms? Online Identity: can the consumer stay anonymus without being at a large disadvantage? Privacy & Data security : who is collecting all the data? How will it be used? Can the „third party trust service“ be trusted? Control vs. Trust: Do these trust mechanisms foster control, rather than trust? Challenges for building trust online

6. Francesca Pick francesca@ouishare.net @francesca_sp @ouishare www.ouishare.net Thank you!