1. Future of Online Marketing
Chong Vee Ronn
Chiew Tze Eng

2. Contents
The Market Today
The Use Cases
How It Works

3. The Digital Marketing Ecosystem Today
Consumers
Mobile Channel Operators
Social Media
PromoStation connects the consumers with the ecosystem - consumer discovers promotions/deals, merchants promote their products/services effectively at a low-cost. Social media integration forms an critical part of the platform and consumers are active participants in the marketing campaign itself. User analytic reports could be generated for targeted campaigns and for integration with other players in the ecosystem.
Local Promotional Platform
Search Engines
Ad Brokers
Other Global Marketplaces

4. Contents
The Market Today
The Use Cases
How It Works

5. The Use Cases Consumers Merchants Admin Personalize Browsing
Experience
Various Devices:
Mobile Phones,
Laptops,Tablets
Reporting
Promotion
& Deals
Management
Front End /
Back End Admin
Subscriber
Account
Management
Discover
Promotions
& Deals
Propagate
Merchant’s
Message
Payment
Self Service/
Account Mgmt
Report
Generation
Merchant
Account
Management
Comments,
Questions &
Feedbacks
Search
Customer
Interaction
Customer
Interaction
Workflow
Management
Self Service/
Account Mgmt
Search
Engine
Optimisation

6. Agenda
The Market Today
The Use Cases
How It Works

7. Merchant and payment information is registered via the back-end system

8. Merchant inputs required information for search engine, facebook, tweeter, RSS, youtube

9. User discovers the promotions/deals via multiple channels, results from search engine are optimized

10. Again, user propagates the merchants marketing message via the front end portal, social networking (twitter, facebook), , blogs, SMS etc
Merchant marketing goes VIRAL!

11. User can get support and help via the front end portal

12. Merchants can view the marketing efficiency via the back-end reporting module