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HELLO!  Intro, Hypothesis – Lek Framework, Methodology – Julio

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Presentation on theme: "HELLO!  Intro, Hypothesis – Lek Framework, Methodology – Julio"— Presentation transcript:

1 HELLO!  Intro, Hypothesis – Lek Framework, Methodology – Julio
Data Analysis – Ico Conclusion, Recommendation – Claire Please me the revisions you wish to make in the slides assigned to you  Also, please take note of the red text 

2 Relationship Between Employee Satisfaction and Customer Satisfaction in Salons Located in Metro Manila

3 Introduction Introduction Customer satisfaction is influenced by:
well-planned technology implementation improved customer-facing business processes (mention other factors included in the paper) Employee satisfaction determines customer satisfaction (studies have shown… refer to the last 2 sentences of first paragraph under intro) Contradicting studies (refer to second paragraph of intro)

4 Introduction Rationale and Significance of the study
Defining level of satisfaction (actually define what level of satisfaction is) Studying the relationship between employee satisfaction and customer satisfaction in a Filipino setting (explain that there hasn’t been any study on es-cs in the Philippines) Why Salons? Study is beneficial to current and future business owners/entrepreneurs

5 Introduction Problem Statement
The study seeks to determine the relationship between customer satisfaction and employee satisfaction; whether it is direct or inverse or if there is no relationship; and to quantify which employee satisfaction indicators affect customer satisfaction.

6 Introduction Research Objectives
To determine if there is a relationship between employee satisfaction and customer satisfaction in salons located in Metro Manila. To determine if employee satisfaction is a significant predictor of customer satisfaction.

7 Introduction Scope and Limitations David’s Salon
Top 10 branches based on sales Metro Manila

8 Hypotheses and Framework
Correlation Hypothesis Ho: All employee satisfaction indicators have no effect on customer satisfaction in salons located in Metro Manila. Ha: At least one employee satisfaction indicator has an effect on customer satisfaction in salons located in Metro Manila.

9 Hypotheses and Framework
Significance Hypothesis Ho: All employee satisfaction indicators are not significant predictors of customer satisfaction Ha: At least one employee satisfaction indicator is a significant predictor of customer satisfaction

10 Hypotheses and Framework
Assumptions There can only be a positive, negative, or null relationship between employee satisfaction and customer satisfaction. Service oriented establishments are most appropriate for determining the relationship between employee satisfaction and customer satisfaction.

11 Hypotheses and Framework
Operational Framework (explain each indicator)

12 Methodology Research Design (refer to the paragraphs in the paper)
Correlation research design Single-case study design Sampling Plan Top 10 branches based on sales Stratified random sampling (explain the formula briefly, ratio etc.)

13 Methodology Data Collection Adoption of employee survey questionnaires
Construction of customer survey questionnaires Distribution of survey questionnaires Data Analysis Multiple Linear Regression

14 Data Analysis (mention the scales and ratings)
Employee Satisfaction Results General Satisfaction: 3.95 Communication: 3.81 Organizational Leadership: 3.89 Corporate Culture: 3.77 Compensation and Benefits: 3.57

15 Data Analysis Customer Satisfaction Service Delivery Quality: 4.23
Service Representative Demeanor: 4.35 Service Features and Benefits: 4.28

16 Data Analysis Employee Satisfaction vis-à-vis Customer Satisfaction
Employee satisfaction (x): 3.82 Customer satisfaction (y): 4.22

17 Data Analysis Determining the significant indicator (p-value)
At a 95% confidence interval with a significance level of 0.05, the indicators of employee satisfaction yielded different p-values.

18 Data Analysis Strength of the relationship
Moderately weak relationship (Layman’s term for this)

19 Conclusion (shorten it, keywords or phrases)
Only general satisfaction has a significant effect on customer satisfaction Regression analysis shows that communication, organization leadership, corporate culture, and compensation and benefits are not predictors of customer satisfaction The relationship between employee satisfaction and customer satisfaction is moderately weak with a 25.65% r2

20 Recommendation Focus on improvement of general satisfaction of employees (cite the measures under gen sat, give specific examples) Verbally motivate employees Establish close employer-employee relationships Provide employees with necessary resources for effective job delivery Improve physical working conditions (ventilation, space, etc.)

21 Recommendation Examine and modify communication, organizational leadership, compensation and benefits, and corporate culture to be able to manipulate them into being predictors of customer satisfaction (why do we need to focus on the remaining 4 indicators)


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