1. Engaging Students in Energy Management Albert Young Energy Conservation Officer University of Glasgow Bristol 14 September 2004

2. Energy and Sustainability Energy and sustainability issues are of increasing importance to Universities Energy reduction is of particular importance because of the emissions associated with its production & use Kyoto has galvanised the UK government and EU into taking action EU Emissions Trading Scheme Government energy target (60% reduction by 2050) Generator renewables obligation

3. University of Glasgow Large University - 25,000, 300 buildings,1451 Signatory to the Talloires Declaration and Copernicus Charter affirming our support for SD Annual Utility spend £3.5m - £2m on electricity 50% of power from green sources Energy approach to campus has been energy efficiency accredited (1998)

4. Principal areas of Energy Management focus Energy procurement Energy efficiency investment Cost reduction of £3.2m achieved to date from energy purchasing savings and reinvestment in energy efficiency Monitoring of bills and consumptions ~ £64k p.a. reclaim from utility suppliers Raising energy awareness by various methods including inductions, fresher publicity,campaigns and videos Student representation on Energy Management Committee

5. Students as a resource in campus energy management Student Engineering (M&E) Project Work Energy auditing, power studies, modelling, equipment testing. (9) Energy awareness campaigns (3) Marketing Others Sustainability web-site Psychology student (Solving the problem of energy conservation at GU through the utilisation of a conceptually pluralistic problem solving model)

6. Development of Awareness Campaign How do we start converting people to reduce waste Energy awareness campaign grew incrementally –Poster campaign –An energy awareness day campaign –Subsequent events were expanded to week long campaigns Methodology developed in conjunction with the Business School - 3 final year marketing dissertation projects based on energy conservation

7. Student input to campaigns All round involvement – planning, people (press office, rector, media services, printers, student press etc), deadlines Creative ideas – design of publicity material - posters, wall planners etc Market research – evaluation exercises- did we speak with one voice, determine what students want Enthusiasm

8. Energy Awareness Campaign Results

9. Campaign Methodology Briefing meetings with staff held prior to the week emphasising the benefits of reducing waste Leaflets/flyers handed out (students) & articles in the University press exhorting staff and students to save energy by good house keeping Reinforced with e-mail address for comment and suggestions and Web page Awareness video produced in house £50 prize for the best energy saving suggestion

10. Staff and Student Suggestions Typically around 200 received by email –increase in sustainability awareness Ranging from Recycling of photocopy paper/ collection of rainwater from roofs To the use of miners lamps for cleaners/ the installation of tented ceilings

11. Briefing Meeting So How Can You Help - draw parallel with energy use in the home It is easy to take control over lights, TV etc Insulation, heating controls, efficient lamps, check tariffs. Possible to save up to £300 per annum

12. Staff Influence There are two main factors which influence energy performance on campus Building factors controlled by the Estate function e.g. services & fabric People factors - How occupants use a space. –Users have biggest influence on space types such as offices, laboratories, book-stack areas, tutorial rooms & study bedrooms etc

13. User Actions To Save Energy Think about how you use your desk top equipment –Switch off computers at the end of the working day (80% reduction) and ensure power-down features are engaged –A PC & printer left on permanently releases 1 tonne CO 2 pa Switch off unnecessary lighting and use natural daylight –Save 30 Kg p.a.CO 2 emissions by switching off a lamp for 1hr/day. –In laboratories switch off equipment when not in use Purchase energy efficiency appliances –Look at appliance energy labelling and take whole life costing taking into account –Subsidy from energy budget for energy efficient equipment Report faults to Estates department

14. Good House-keeping Campaign

15. Flyer/Poster Design

17. Summary of Energy Awareness Campaign Approach Overall objective - to develop a truly integrated marketing approach for the energy awareness campaign Definition of the problem - Lack of awareness on energy & environmental issues Target Market –New Student Community –New Staff at Induction Phase –Halls of Residence Students –All Extant Staff and Students The Main Players

18. Freshers Bookmark Designs

19. Vehicles of Communication Student dissertation work identified 18 avenues of communication Posters, bookmarks & leaflets, University Press, Payslip messages, Departmental presentations and meetings, e-mail. Web page with suggestions e-mail address, Prize for best suggestion Seek external sponsorship

20. Energy Awareness Campaign Conclusion Demonstrated a savings potential of ~ 10% Co-ordinated approach using academic and non academic expertise Target Market, Main Players, Method of communication Student input-valuable resource