2. The role of the designer or the creative producer is to create how the interactive media looks to the audience and what feelings it gives off. They use programmes such as Adobe Photoshop or illustrator to create these designs. Key Skills: Design talent; Good drawing and diagramming ability; Knowledge of relevant design, image manipulation, and asset optimisation software; Good interpersonal communication skills, especially when dealing with specialists in other Disciplines; Ability to manage time, prioritise tasks and work under pressure; Knowledge of the requirements of the relevant Health and Safety legislation and procedures.

3. The role of the programmer is to produce a computer software which makes the product function correctly. This role is similar to the developer role except it involves high – level programming rather than scripting. Key Skills include: Good knowledge of programming principles; Knowledge of programming languages; Knowledge of database design and optimisation; Ability to manage time, prioritise tasks and work under pressure; Knowledge of the requirements of the relevant Health and Safety legislation and procedures.

4. Various managers : Studio managers Project managers Account managers Studio manager – the role of the studio manager is the ensure that the studio is running correctly and smoothly. Key skills include: Excellent management and leadership skills; Good people skills; Good understanding of Project Management; Good written, verbal and interpersonal communication; Financial awareness, and ability to estimate accurately and manage budgets; Good presentation skills; good attention to detail; Ability to manage time, prioritise tasks and work under pressure; knowledge of The requirements of the relevant Health and Safety legislation and procedures.

5. Account manager – the role of the account manager is to ensure clients are happy and their needs are being met. Also, to develop and improve relationships with existing customers. Key Skills include: Excellent Customer service skills; Good verbal, written and interpersonal communication; Good presentation skills; Good business acumen; Ability to show leadership; Ability to work under own initiative; Talent for sales and negotiation; Willingness to take responsibility; Ability to manage time, prioritise tasks and work under pressure; Knowledge of the requirements of the relevant Health and Safety legislation and procedures.