2. History, Market Analysis and Future Perspective on Snow Crab from the Gulf of St. Lawrence Charles Anastasia Orion Seafood International Inc. January 15, 2008

3. 1.1. History of “Gulf Crab” Early 1960 – Start of the Snow Crab Industry in Canada Early 1960 – Start of the Snow Crab Industry in Canada 1981-Start of the production of “shell stock” for the USA 1981-Start of the production of “shell stock” for the USA 1982 – Start of “shell stock” production for Japan 1982 – Start of “shell stock” production for Japan

4. 1.2. History of “Gulf Crab” 1984 -1987 Closure of the Alaskan Snow Crab fishery 1984 -1987 Closure of the Alaskan Snow Crab fishery 1994 – Start of “bulk brine production” from China 1994 – Start of “bulk brine production” from China

5. 1.3. History of “Gulf Crab” 1999 – Peak production in Alaska 1999 – Peak production in Alaska 2001 – Exodus of Japan from the Gulf 2001 – Exodus of Japan from the Gulf 2002 – USA predominance in the marketplace for Gulf Crab 2002 – USA predominance in the marketplace for Gulf Crab

6. 2.1. Orion’s history and market positioning of Gulf Crab Pioneering efforts and cooperation in 1981 for the USA market Pioneering efforts and cooperation in 1981 for the USA market Pioneering efforts and cooperation in 1982 for the Japanese market Pioneering efforts and cooperation in 1982 for the Japanese market

7. 2.2. Orion’s history and market positioning of Gulf Crab Further efforts in 2001 for expansion of the “brine frozen” section market in the USA Further efforts in 2001 for expansion of the “brine frozen” section market in the USA Continuing efforts since 2001 to develop market awareness in the USA Continuing efforts since 2001 to develop market awareness in the USA

8. 3. Global Supply and Demand for Snow Crab Supply Supply –Russia –Alaska –Greenland –Canada Demand Demand –Japan –USA

9. 4. Consumption Patterns and Trends Effect of Currency Effect of Currency Effect of Pricing Effect of Pricing -General economy concerns Effect of competition of other species Effect of competition of other species –King Crab –Dungeness Crab

10. 5.1. Perspective of Gulf Crab in the Marketplace Marketing efforts with snow crab in Japan Marketing efforts with snow crab in Japan

11. 5.2. Perspective of Gulf Crab in the Marketplace Marketing efforts in the USA Marketing efforts in the USA –Prior to 2002 –After 2002 Retail Retail

12. 6.1. Maximizing the Return for Gulf Crab in the Future Branding of Gulf Crab Branding of Gulf Crab –Funding, Advertising, marketing through ASMI-like organization (Alaskan Seafood Marketing Institute) –Developing a “Gulf” logo and slogan –Agreement and standardization of specification of “Gulf” products

13. 6.2. Maximizing the Return for Gulf Crab in the Future Value Added Value Added –Consumer awareness needs to come first –Development of consumer packs for the USA and Japan –Development of custom restaurant packs for Japan