1. Knowledge Exchange: The KEy to your Future
Dr Andrew Clegg University of Chichester
Dr Andrew Clegg:

2. Case Study
To examine the development of a non-written form of assessment on a Level 3 Tourism Management Module entitled ‘Training, Education and Interpretation for Tourism’

3. Training, Education and Interpretation
Indicative Aims:
Evaluate the complete training cycle from the analysis of training needs through to the implementation and evaluation of training
Design and deliver effective training and interpretation strategies that take account of learning processes, learner and trainer styles, evaluation and assessment tools, and appropriate supporting technology and resources

4. Training, Education and Interpretation
Content
The Function of Training
Training Needs Analysis
Evaluation and Validation
Training Design and Materials
Training Delivery
Introduction to Interpretation
Directed Interpretation
Self-Guided Interpretation
Interpretation as part of Visitor Management
Educational Styles and Approaches

5. Background
Since 1999 registered trainer for the Regional Tourist Board Partnership delivering courses from the national ‘Welcome to Excellence’ Programme
In 2001, secured the national contract to redevelop ‘Welcome Management’ in partnership with Customer 1st International
Now national master trainer for Welcome Management
Track record in developing and delivering training for Tourism South East

6. Training, Education and Interpretation
Assessment Components:
Education pack (40%)(1,400 word equivalent per student - group mark)
Presentation and delivery (20%)(700 word equivalent per student - individual mark)
A reflective practitioner log/peer assessment process (40%) (1,400 word equivalent - individual mark) which requires students to keep track of their own group performance and reflect on how each group member has contributed to the successful completion of the module assignments

7. Training, Education and Interpretation
Education Pack – Assessment Criteria:
Clear rationale underpinning the design of the educational materials, linked to clear learning outcomes
Clear and logical structure, including effective instruction, reflecting the level of the intended audience and related curricula
Evidence of a range teaching and learning techniques employed, drawing on appropriate resources and technologies
The quality of support materials, in terms of their presentation, layout, design, written style, and level of interaction

8. Knowledge Exchange: The KEy to your Future
Dr Andrew Clegg:

9. Training, Education and Interpretation
Delivery – Assessment Criteria:
Clear structure and instruction
The quality of organisation and delivery
Depth and knowledge of the educational materials developed
The level of engagement with the intended audience
Perceived relevance of the workshop and quality of materials from the point of view of students/staff invited to the workshop

10. Knowledge Exchange: The KEy to your Future
Dr Andrew Clegg:

11. Knowledge Exchange: The KEy to your Future
Dr Andrew Clegg:

12. Knowledge Exchange: The KEy to your Future
Dr Andrew Clegg:

13. Knowledge Exchange: The KEy to your Future
Dr Andrew Clegg:

14. Knowledge Exchange: The KEy to your Future
Dr Andrew Clegg:

15. Training, Education and Interpretation
Reflective Practitioner Log – Assessment Criteria:
Identification of individual role in group
Reflection upon own and colleagues’ learning
Contribution to group work
Support provided to other group members (as appropriate)
Evidence of completion of assigned tasks (as appropriate)

18. Knowledge Exchange: The KEy to your Future
Dr Andrew Clegg:

19. Knowledge Exchange: The KEy to your Future
Dr Andrew Clegg:

20. Knowledge Exchange: The KEy to your Future
Critical Success Factors
Engagement with the University’s Widening Participation Team
Early planning and room bookings
WP provides monies to allow the students to produce high quality materials
Pre-visit by students to invited schools (training needs analysis)
Employer Engagement – involvement of industry training consultant
Peer Assessment (to combat free-loaders)
Dr Andrew Clegg:

21. Knowledge Exchange: The KEy to your Future
Feedback
‘The game was very interesting, educating and fun and was run in an excellent way – I really enjoyed it’
‘The game makes you feel like you are in the game, it makes you learn more and is much better than in a text book’
Dr Andrew Clegg:

22. Knowledge Exchange: The KEy to your Future
Feedback
'The students found the day inspirational - it was their first glimpse of a world they had never seen before, and for several of them it was a turning point in their lives. The atmosphere on the minibus on the way home was buzzing, as they raised their sights and started planning for a future they had previously not believed possible’
[Boundstone Community School Teacher]
Dr Andrew Clegg:

23. Knowledge Exchange: The KEy to your Future
Feedback
‘The undergraduates were extremely well-prepared, the materials were excellent, they managed the school pupils very successfully and there was clear evidence of structured learning taking place’
Dr Andrew Clegg:

24. Knowledge Exchange: The KEy to your Future
Marking Profile
Grade Profile
2005
2006
2007
2008
Level 3 Grade Average
63.48
64.01
57.64
----
BAM317 Grade Average
78.50
83.73
78.75 81
Dr Andrew Clegg:

25. Knowledge Exchange: The KEy to your Future
Summary
Non-written forms of assessment allow students to demonstrate a broader range of skills and competencies (e.g. organisational and interpersonal skills)
The assessment actually highlights student understanding of issues covered on the degree programme
Achieving a balance between individual and group assessment – dealing with free-loaders
Dr Andrew Clegg:

26. Knowledge Exchange: The KEy to your Future
Summary
Intensive mode of assessment as two staff members needed to cover the day with parallel groups running
Support of Widening Participation Team has been central in terms of planning and organisation – 160 pupils in the last four years
From a WP perspective, the assessment highlights that HE is not all about written forms of assessment and examinations
Dr Andrew Clegg:

27. Knowledge Exchange: The KEy to your Future
Dr Andrew Clegg University of Chichester
Dr Andrew Clegg: