1. European Business Readership Survey 2004 The Media Survey of Europes Business Elite

2. EBRS EBRS is a survey covering the top 0.2% of the European working population 138,000 C-suite Executives3,300 Senior executives in FTSE top 500 companies Combined income of 43 billion The same as Bill Gates fortune Purchasing power of 815 billion The same as the GDP of Canada 502 billion is spent on IT 3.9 million business/ club class air trips every year Which would fill 8,590 jumbo jets 14 billion on cars Which would buy 300,000 Mercedes S class

3. EBRS… The definite article since the 70s …IS NEW & IMPROVED FOR 2004 Including measurement of use of international & local websites, with frequency of use for the first time Also with pan-European & local TV data New information on senior executives within the FTSE top 500 companies Stable universe over time giving consistent, reliable information What information should you look for on EBRS? Senior job titles and responsibilities Purchasing power for key sectors such as IT, Telecoms, Financial Services Business travellers Personal investments Automotive

4. The Financial Times on EBRS 2004 The FT is the NUMBER ONE business title in Europe & in the UK for the 13th survey The number one daily business title in Continental Europe & Central Europe Source: EBRS 2004 All respondents 431,216 1st 19737578808284868991939698000204 1st 2nd 1st 2nd EBRS years…

5. The FT is regarded as the most important read amongst this audience The Financial Times on EBRS 2004 The FT is considered to be the most important business read by three and a half times more C-suite executives than its nearest competitor the Economist, and fifteen times more than the WSJE Source: EBRS 2004 All respondents 431,216

6. The Financial Times on EBRS 2004 FT.com is the most visited business website across Europe in a four week period FT.com has 34,291 users in a four week period One ad in the FT & one ad in FT.com reaches 72,436 senior executives across Europe, 88% MORE than the nearest competitor, the Economist Source: EBRS 2004 All respondents 431,216

7. The FT is the number one title in Europe One issue of the FT delivers 56,517 senior businessmen The FT is read by more readers than the IHT, WSJE and Newsweek who reach 40,407 businessmen The FT is also the number one business title on CEBRS reaching 3,063 influential executives Source: EBRS 2004 All respondents 431,216

8. The FT is also the number one business title in UK One issue of the FT delivers 33,830 senior businessmen The FT is read by more readers than the Daily Telegraph & Economist who reach 33,743 businessmen Source: EBRS 2004 All respondents UK 99,247

9. The FT increases its coverage when looking at key senior & high net worth individuals Purchasing power C Suite executives - 363bn All execs in International Companies - 425bn Executives working in international companies spend 43% on their motors more than those in non international companies…. ….they also take 275% more business air trips every year! Working for an international company C-suite Executives High income earners Frequent business fliers Most important business read Source: EBRS 2004 All respondents 431,216

10. The FT reaches more influential individuals on key business targets in Europe Source: EBRS 2004 All respondents 431,216 13% 16% 17% 24% 8% 11% 10% 15% 3% 4% 6% 3% 4% 5% 7% FTEconomist WSJE IHT63% +46% +70%+70% +60%

11. The FT reaches more influential individuals on key business targets in the UK +3% +53% +24% +38% +17% Source: EBRS 2004 All respondents UK 99,247 FTTimes 34% 51% 41% 42% 61% 33% 37% 35% 34% 40%

12. What can you buy for $200,000? An advertiser would pay double or triple the cost to reach the same senior businesspeople as the FT Based on one half page mono in newspapers, one full page mono in magazines An advertiser using the Economist & the WSJ will miss out on 69% of the FTs readers. Thats 39,125 senior executives with combined spending power of 93 billion

13. What can you buy for $200,000? An advertiser would pay double or triple the cost to reach the same senior businesspeople as the FT TitlesCov% Cost 4 x FT21.26%$196,000 10 x WSJE 7 x Economist 24.67%$396,150 20 x Sci. American 10 x WSJE 6 x IHT 20.62%$593,432

14. 10% of FT readers read WSJE 45% of Economist readers read the FT The FT is a unique audience 26% of FT readers read Economist 48% of WSJE readers read the FT

15. +31% +13% 0% +33% UPLIFT FT & FT.Com Integrated offer covers 17% of the EBRS audience FT.com has 34,291 users in a four week period One ad in the FT & one ad in FT.com reaches 72,436 senior executives across Europe, 88% MORE than the nearest competitor, the Economist Source: EBRS 2004 All respondents 431,216

16. Central Europe The FT is the leading business title & leading dotcom & print combination Users over a four week period Source: CEBRS 2004 All respondents 39,433

17. Pan-European TV has low levels of daily reach… Source: EBRS 2004 All respondents 431,216 Viewed yesterday

18. …when compared to print & online Source: EBRS 2004 All respondents 431,216 TV viewed yesterday/FT.com last 4 weeks

19. FT Euroleader Leading title in France with 54% coverage 18% coverage, Fast Growth in a stable market Leading business newspaper in Spain 47% coverage Number one business title in Europe & the UK

20. Advertise in the four Pearson titles and reach over a quarter (115,000) senior decision makers across Europe Pearson Euroleader IHT Euroreach IHT Euroreach: IHT, Daily Telegraph, El Pais, Le Monde, Suddeutsche Zeitung Pearson EuroLeader reaches 48% MORE C-suite Executives than the IHT EuroReach package FT Euro leader

21. Financial Times Deutschland has grown by 50% in a universe that has only increased by 14% Source: EBRS 2004 All respondents Germany 105,257 A fifth of C-suite executives in Germany read FTD Over a quarter of people who are frequent business fliers (6+ international air trips) read FTD Three out of ten Senior Executives working in finance read FTD Readers +50% -12% +14%

22. The power of the FT brand in Europe Which would fill 5,900 Jumbo jets WSJE 680,000 1498 FT readers & users have taken 2.7million business flights Economist 1.4million 3084 They have spent have 1.1million nights in hotels Which would fill every room in the Paris Hilton for the next 7 years WSJE 267,000 1.5 years Economist 600,000 3.5 years And have a combined salary of 10billion Which is the equivalent of the GDP of Iceland WSJE2.4billion Economist5.2billion

23. The power of the FT brand in Europe FT readers & users have spent 3billion on cars Which would buy you 64,000 Mercedes S Class WSJE 695million 15k cars Economist 1.4billion 30k cars And are responsible for making purchase decision worth 174billion Which is the equivalent of the GDP of Greece WSJE40billion Economist91billion They have spent 61million on watches Which would buy you 10,000 Rolex Oyster WSJE 19million 3167 watches Economist 34million 5667 watches