1. Europe 2004 Presentation

2. www.ft.com/toolkit2 Key points from the survey The FT is the number one business title on the survey, with 664,000 readers; –The FT continues to be the leading business publication in Europe, where we reach 6.6% of the Europe 2004 audience (only National Geographic has a higher coverage of 8.2% on the survey). The FTs coverage is 20% higher than our nearest competitor (Time), 46% higher than the Economist and over 4 times that of WSJE. FT.com is the biggest business website In Europe visited by 752,000 users in an average four weekly period; –FT.com is the leading business website and also the fastest growing website in Europe reaching 7.7% of the European business Internet audience. FT.com has increased its coverage on the survey by some 30% and is more than double the size of our nearest competitor, Economist.com, who reach 3.1% of business users across Europe. The FT is still the best news and business title to reach large numbers of high profile decision makers and consumers with the largest coverage of this market and most targets. The FT also has the lowest Cost Per Thousand across Europe- the FT is the most cost-effective publication at reaching senior business people in Europe. One ad in FT and one ad on FT.com will reach 1.2 million people across Europe – an increase of 9% year-on-year.

3. www.ft.com/toolkit3 The FT reaches the most important and affluent people in Europe Yr-on-yr, the FT has increased its reach across Europe to respondents working in key industries and key roles

4. FTs performance on E2004- top line results

5. www.ft.com/toolkit5 The Financial Times is the number one business title across Europe reaching 20% more readers than our nearest competitor One issue of the FT delivers 664,000 readers The FT is read by more readers than the IHT, USA Today, WSJE and BusinessWeek combined. Source: Europe 2004 Universe: 10,046,000 Sample: 10,338

6. www.ft.com/toolkit6 The FT builds coverage more effectively across Europe than any other Pan European title 1 issue3 issues6 issues12 issues % coverage Financial Times Economist BusinessWeek IHT WSJ Eur Time Source: Europe 2004 Universe: 10,046,000 Sample: 10,338

7. www.ft.com/toolkit7 In Continental Europe, the FT remains a very strong advertising proposition 1 issue3 issues6 issues12 issues % coverage Financial Times Economist BusinessWeek IHT WSJ Eur Time Even without the UK, the FT is still the second biggest builder in coverage across Europe. Source: Europe 2004 Universe: 10,046,000 Sample: 10,338

8. www.ft.com/toolkit8 The FT is also the most cost effective publication (colour) across Europe CPT () - All respondents Full page colour in mags, 1/4 page colour in newspapers Source: Europe 2004 Universe: 10,046,000 Sample: 10,338

9. www.ft.com/toolkit9 Moreover, the FT is still the most cost effective publication across Europe for black and white ads CPT () - All respondents Full page b/w in mags, 1/4 page b/w in newspapers Source: Europe 2004 Universe: 10,046,000 Sample: 10,338

10. Profile of FT readers

11. www.ft.com/toolkit11 A typical FT respondent… 84% are male (85% in E2003) 46 years old 110,506 income - down 7% yr-on-yr (due to decrease in UK sample) 7 international business air trips 2 cars in household Work in cos with an average of 936 employees Responsible for an expenditure budget of $297,000 Source: Europe 2004 Universe: 10,046,000 Sample: 10,338

12. www.ft.com/toolkit12 The Financial Times is by far the number one for - high earning professionals and executives (150k+) 139,000 FT readers earn over 150,000 euros - almost double the number the nearest competitor Source: Europe 2004 Universe: 10,046,000 Sample: 10,338

13. www.ft.com/toolkit13 The Financial Times is the number one title at reaching key business people working in key sectors across Europe Source: Europe 2004 Universe: 10,046,000 Sample: 10,338 REACH OF AUDIENCE

14. www.ft.com/toolkit14 FT readers have the Highest Annual Personal Income... Source: Europe 2004 Universe: 10,046,000 Sample: 10,338

15. www.ft.com/toolkit15 …and the Highest Annual Household Income Source: Europe 2004 Universe: 10,046,000 Sample: 10,338

16. www.ft.com/toolkit16 Financial Times readers take 6+ International business air trips a year 249,000 FT readers take more than 6 International Business air trips in a year- 34,000 than our nearest competitor proving FT readers travel the most on business INDEX:263 FT readers are over 2.6 times more likely than the average to fall into this category Source: Europe 2004 Universe: 10,046,000 Sample: 10,338

17. www.ft.com/toolkit17 63% of WSJE readers read the FT 43% of Economist readers read the FT More Economist and WSJe readers rely on the FT for extra business news Only 29% of FT readers read the Economist Only 12% of FT readers read the WSJE Source: Europe 2004 Universe: 10,046,000 Sample: 10,338

18. Web Site Data

19. www.ft.com/toolkit19 Europe 2003Europe 2004 (000s)%(000s)% CNN.com1,203121,07611 BBC 1.076101,10111 FT.com 592 6 752 8 Bloomberg.com 493 5 461 5 Economist.com 286 3 299 3 Time.com 198 2 259 3 Businessweek.com 228 2 200 2 WSJ.com 122 1 188 2 IHT.com 74 1 118 1 Fortune.com 98 1 91 1 FT.com is the leading business website across Europe Figures are reach of websites visited in past 4 weeks FT.com has increased its number of users by over 30% since Europe 2003 The FT reaches more internet users than Economist.com, Time.com and IHT.com combined. The FT also reaches 4 times as many users than WSJ.com across Europe Source: Europe 2004 Universe: 10,046,000 Sample: 10,338

20. www.ft.com/toolkit20 FT.com users are as invaluable to advertisers as FTN readers FT.com FTN % profile % profile Work for an international organisation40 40 Household income 150,000+25 31 Work in Finance22 26 1,000+ employees in organisation17 17 Hold 2+ directorships15 23 Private investments of 500,000+19 24 Take 6+ international business air trips p.a.26 37 Own a second home abroad11 15 Own an art collection 14 17 Source: Europe 2004 Universe: 10,046,000 Sample: 10,338

21. www.ft.com/toolkit21 Advertisers have an opportunity to reach 2 different audiences 65% of FT.com users are NOT average issue readers of the FT newspaper (in last 4 weeks) Source: Europe 2004 Universe: 10,046,000 Sample: 10,338 Although FT.com and FTN respondents have a very similar profile, there is an opportunity to reach a completely different set of people as 65% of FT.com users do not read the FT newspaper

22. One ad in FT and one ad on FT.com will reach 1.2 million people*... *Based on AIR for newspaper and used last four weeks for internet...compared to only 286,000 people from one ad in WSJ Europe and one ad on WSJ.com