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Retention through Engagement Chris Vochoska, CSP Membership Chair– Bakersfield, CA Michael Coleman, CSHM Past President – Arkansas Chapter
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Session Facilitators Michael Coleman, CSHM Past President – Arkansas Chapter Chris Vochoska, CSP Membership Chair– Bakersfield, CA
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Michael – Why are you here? Where is the Arkansas Chapter?
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Bakersfield San Diego Los Angeles San Francisco Sacrame nto Chris – Why are you here? Where is Bakersfield? Oakland
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Retention Through Engagement Exercise 1.List some ways to engage members (e.g. increase retention through engagement). 2.Engagement – Interacting in some way (not just passively involved). 3.Capture your info on a worksheet (or easel if available).
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Why Membership Engagement? See Benefit List! - Increases the Value of the Membership Experience More Likely to Retain Members More Likely to Recruit Members to Volunteer and/or Lead More Likely to be Future Leaders It’s about the Members!
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Society Membership Benefits FeatureBenefit Professional Development Discounts Increased Value by Expanding Skills & Knowledge/CEU’s/Save $$$ Networking/Membership DirectorySociety Connections for career support. PS Journal/Keeping up w/New EHS Regulations & Practices Cutting Edge Info to help companies and clients effectively manage SH&E. On-Line ArchivingSave time – Education & Information Certification PointsEducation/Time/Professional Development Social MediaSociety Connections for career support Awards & HonorsRecognition Contributing Your ExpertiseKeep Our Profession Strong across the Globe Practice Specialties/Common Interest Groups Share common experiences/problem solving tactics Have a Voice in WashingtonInfluence policy/Safety Standards development. Career ResourcesSearching for top candidates or finding your next professional opportunity.
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Chapter Membership Benefits FeatureBenefit Chapter NetworkingLocal Peer Connections for help & to build relationships/exchange ideas & concerns. Leadership OpportunitiesBuild Mgmt Skills/Career Advancement Free Meal for JoiningEarly Connections/Free Meal/Save $$$ Grants & ScholarshipsSave Educational $$$ Local Job OpportunitiesSearching for top candidates or finding your next professional opportunity. Live Webinars – Free access to all for student members Cutting Edge SH&E Info & Solutions Certification Study GroupsIncreased Value by Expanding Skills/Professional Development Graduation Gift- Student Members (One Year Free Membership) Local Peer Connections for help & to build relationships/exchange ideas & concerns.
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Ways to Effectively Engage Members Positive Meeting Experience - Welcoming? Fun? No Egos? Will anyone know that I am coming? That I am present? That I attended? Will anyone look like me? Pre-Selected Greeters Member Recognition – Newsletter – Member ideas, opinions & input (surveys), bring a guest, sponsor new member, Professional Development, ANY excuse for a positive touch!
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Ways to Effectively Engage Members Opportunities to Serve Resource with time considerations – Invitation to serve announcement and personal invitation Jobs Pipeline/Conduit Networking – Round Table Introductions, New Member Socials Membership Officer Directory with pictures
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Ways to Effectively Engage Members What do we need to change to give them what they want? Networking, Jobs, Fellowship, Solutions, Ideas, Professional Development, Fun! Engaging Members/Guests is every chapter Leader’s Job Consider a process to equip & empower all members for engagement success. E.g. ways to get upstream of member renewals
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Anyone Here from One of these Chapters with Double Digit Growth?
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Each Other Resource Review
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Officer Central
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Questions? Feel free to contact us anytime! Michael Coleman – michael.coleman@tyson.commichael.coleman@tyson.com Chris Vochoska – cvochoska@aeraenergy.comcvochoska@aeraenergy.com
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Bonus Resources
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Retention Considerations Personal Invitation to be a Member/To Be Involved Present Volunteer Options w/Time Requirements (Early) Member Engagement (See Phone Contact Scripts) Positive Communication (vs. always making requests) Thank You for Renewing, Attending a Conference, Certification Distribute Job Opportunities
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Retention Considerations Year End Feedback/Survey Meeting Attendance Tracking & Reporting/Annual Drawing Email reminder to members approaching renewal date Membership benefit announcement at meetings
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Recruitment Considerations Recruitment Campaigns/Membership Promos Chapter PDC/Bring A Guest Month/Society PDC/Refer A Friend Engaged Members Recruit New Members- Empower them! Positive Meeting/Membership Experience New Member Orientation Process/Liaison/Mentor Guests Philosophy & Promotion ? Always Welcome?
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Recruitment Considerations ASSE Introduction - Email to prospective members Meeting Guest Attendance Tracking Thank You - Email each guest attending meeting Sponsor Recognition - Email w/cc E Board New Member Sponsor Announce New/Thank Renewed Members/Certifications Membership benefit announcement at monthly meetings Job Opportunity emails!
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