1. Using Web 2.0 Technologies for Community Communications

2. What is Web 2.0? enhance creativityinformation sharing collaboration among users  Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users. YouTube Video

3. Communications Shift Fundamental Shift of Power

4. Communications Shift How does this apply?  Citizens expect to interact with you differently  Other industries are adapting based on these changes  You should too

5. What happened? Impact of global economy  Knowledge-based  Education counts, degrees matter  Technology allows people to work anywhere; they are choosing the cities  Mobile population  “Place” attracts people  Young people choose where to live first, then look for work  World-wide competition for talent

6. Globalization  ½ the World’s population is urban.  Urban areas are gaining an estimated 60 million people a year.  By 2020 the benefits of globalization won’t be global.

7. We know... Millennials matter  Ages 24-35  Most mobile group  Largest population group after Boomers  “Urban Tribes” live and move together from place to place (Paul Schutt, Issue Media Group)  Seek interesting, unique places to “stumble into fun” – cafes, arts and culture, bike paths, and informal “third places”

8. Communication Trends  90% of all internet users use e-mail  Teens & Millennials prefer IM and/or Texts  Constant state of partial attention. (TLDNR)

9. Millennials & Communication How do they prefer to communicate?  37% by text messaging  26% by e-mail  19% by Social Networking IM  11% by IM  11% by Social Networking e-mail

10. What is Out There?  Understanding what’s available  Social Networking  Videos/Pictures  Blogs  Twitter  What’s in your “Community”?  Flickr  Facebook  Youtube  Blogs

11. Examples  Adrian  http://www.downtownadrian.org/ http://www.downtownadrian.org/  Cedar Springs  Facebook Facebook  http://www.flickr.com/search/?q=Cedar%20Springs%2C%20MI&w=all http://www.flickr.com/search/?q=Cedar%20Springs%2C%20MI&w=all  Holland  Facebook Facebook  http://www.youtube.com/watch?v=LE0MQb0_DnU http://www.youtube.com/watch?v=LE0MQb0_DnU  Ypsilanti  Ypsilanti Youth Empowered to Act Ypsilanti Youth Empowered to Act  Ypsilanti Citizen Ypsilanti Citizen  The League  Facebook Facebook  Inside 208 Inside 208

12. Opportunities  A website is not enough  No more information dumps  Do your homework  Create a conversation Bi-directional communication

13. Effective Communication  Provide Value  Regular  Real (honest, authentic, feels like communication)  Transparent  Action-oriented

14. Measure EVERYTHING  How effective are your communications?  How many unique web visitors do you get a month? Communications/Web Measurement Tools  Informz  iContact  Google Analytics

15. Get Started Now  Tools are less expensive Facebook, YouTube, Flickr = Free  Technology flattens communities  Events are easily organized and publicized